Corporate personality?

The “corporate personality” of a company has been registered for the first time under a form of intellectual property law unique to Guernsey.

The law aims to provide the level of protection required in the information age, and can be used to protect fictional characters, digital avatars, real people, corporate identities, groups of people and brand logos.

Image rights business, Icondia is the first company to register its “corporate personality” under the legislation, the Image Rights (Bailiwick of Guernsey) Ordinance 2012.

Keith Laker, Icondia CEO, says: “We view the corporate registration of personality as the best possible protection for any company with an evolving brand image and corporate identity.”