header-logo header-logo

A different universe

03 February 2011 / Sharon Mitchell
Issue: 7451 / Categories: Features , LexisPSL
printer mail-detail

Sharon Mitchell explains how the ASA is reaching out to the worldwide web

Following on from the recent revision of the CAP and BCAP Codes in September 2010, the Advertising Standards Authority (ASA) has now been allowed to extend its scope to the world of online advertising—not before time some will say. The ubiquity of promotional websites and the increased use of social networking sites and web browsing by children build a strong case for increasing scrutiny. There is also an argument for ensuring a level playing field between the traditional modes of advertising and the burgeoning world of e-commerce.

From 1 March 2010, the ASA will be including online advertising under the CAP Code. This will cover organisations which operate in the UK, as well as monitoring some electronic communications such as SMS messaging and emails. CAP services refer to this as their “digital remit”, which will cover:
l Advertising on the marketer’s website; and
l Free online marketing communications by the advertiser placed on other sites like social networking sites such as Facebook and Twitter.

User

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

DWF—19 appointments

DWF—19 appointments

Belfast team bolstered by three senior hires and 16 further appointments

Cadwalader—Andro Atlaga

Cadwalader—Andro Atlaga

Firm strengthens leveraged finance team with London partner hire

Knights—Ella Dodgson & Rebecca Laffan

Knights—Ella Dodgson & Rebecca Laffan

Double hire marks launch of family team in Leeds

NEWS
The Supreme Court issued a landmark judgment in July that overturned the convictions of Tom Hayes and Carlo Palombo, once poster boys of the Libor and Euribor scandal. In NLJ this week, Neil Swift of Peters & Peters considers what the ruling means for financial law enforcement
Bea Rossetto of the National Pro Bono Centre makes the case for ‘General Practice Pro Bono’—using core legal skills to deliver life-changing support, without the need for niche expertise—in this week's NLJ
In this week's NLJ, Steven Ball of Red Lion Chambers unpacks how advances in forensic science finally unmasked Ryland Headley, jailed in 2025 for the 1967 rape and murder of 75-year-old Louisa Dunne. Preserved swabs and palm prints lay dormant for decades until DNA-17 profiling produced a billion-to-one match
Small law firms want to embrace technology but feel lost in a maze of jargon, costs and compliance fears, writes Aisling O’Connell of the Solicitors Regulation Authority in this week's NLJ
Charlie Mercer and Astrid Gillam of Stewarts crunch the numbers on civil fraud claims in the English courts, in this week's NLJ. New data shows civil fraud claims rising steadily since 2014, with the King’s Bench Division overtaking the Commercial Court as the forum of choice for lower-value disputes
back-to-top-scroll