Dot love

Websites could feature the top level domains of .love, .food or .app in future. These are just a sample of nearly 2,000 applications received by the Internet Corporation for Assigned Names and Numbers (ICANN), which is co-ordinating an expansion of internet address endings. It must now approve or decline the applications.

Campbell Newell, partner at Marks & Clerk LLP, says: “As commerce continues to migrate online, and the internet embeds itself into more and more aspects of everyday life, brand and reputation are becoming more important than ever before. So it makes sense for companies and organisations to seize the opportunity to distinguish themselves like this.”