19 February 2015
Innovation, “like breathing, is not optional if a firm wishes to prosper in a highly competitive legal services marketplace”, according to George Bull, chair of professional practices group, Baker Tilly, in a briefing to professional firms. He recommends that firms add value by providing services which clients are not paying for and do not expect. Innovation in a firm’s distinguishing features is important, he says, including “the style of delivery, value-added elements of the service and the cultural values of the firm”.
