Legal services group Lawfront has announced the appointment of Dan Lowndes as its new chief marketing officer (CMO).
As Lawfront’s first CMO, Dan will be responsible for supporting Lawfront’s partner firms—FJG, Nelsons, Farleys, Slater Heelis, and Brachers—and delivering a national marketing and business development strategy in support of Lawfront’s ambitious growth targets. He brings over 15 years of experience to the role.
Lawfront provides a platform for its network of regional firms to accelerate their growth by providing critical investment, cutting edge AI and technology and a centralised operational infrastructure.
The news follows the recent appointments of James Grice from Eversheds Sutherland as the new head of innovation and AI, and Ajay Solanki as head of digital marketing, as Lawfront continues to invest in its people to provide the highest standard of support to partner firms.
Commenting on his appointment, Dan said: 'This is an exciting time to be joining Lawfront. First mover advantage has delivered rapid growth by acquisition. With organic growth in the legal sector so much is driven by relationship-building. Allying that with innovative marketing and business development approaches, on a national scale, means Lawfront can grow even faster.'
Axel Koelsch, Chief Operating Officer of Lawfront, added: 'Lawfront now has directory ranked practices across most regions in England. Leading our highly experienced teams, Dan will drive best practice in business development regionally and lead nationally on opportunities accessible through our scale, normally not open to regional firms.'
Lawfront recently completed the acquisition of leading South-east law firm Brachers, its fifth regional leader acquisition, and its twelfth in total.
