Law firms and chambers are being asked about their use of various types of media for marketing purposes, in a unique piece of research by NLJ together with legal PR consultancy Kysen
It is the norm for lawyers to post news updates, articles about cases and opinion editorials on their website, as well as tweeting and publishing articles and shorter posts on LinkedIn and other online sites. The research, due to be published in a report at the end of this year, aims to offer insight into the latest trends in lawyers’ media output, into lawyers’ perceptions about the many different forms of media marketing, and into which forms work best for them and why.
Now that lawyers can communicate directly with their target audience, do they place a lower value on traditional media such as newspapers and magazines when seeking to publicise their work? How do the different channels of communication compare in terms of value, influence and effectiveness?
Can lawyers control their story more easily through certain channels? And to what extent are they engaging with webinars and producing video content?
These and other questions form part of the anonymous survey. The results will be published by NLJ. To take part, simply go to bit.ly/2QojBsX and fill out your answers.
Kysen has also been conducting a series of in-depth, one-to-one interviews with lawyers and legal marketing/comms professionals on this topic. Some of these can be viewed on Kysen managing director Clare Rodway’s blog,The Conversation. More of these interviews will be included in the final report, accompanying the survey findings.
