- Highlights importance and value of return on investment (ROI).
- Marketing & PR professionals offer views on how legal marketing will change after COVID-19.
As the lockdown starts to ease, measuring the effectiveness of marketing initiatives will be mission critical as law firms and barristers’ chambers seek to position themselves in a business landscape fundamentally changed by COVID-19.
In a special report for NLJ, lawyers and legal marketing and communications professionals consider what lies ahead in this ‘unchartered period of global change’ as everyone comes to terms with working in a more virtual world.
ROI: Return on investment
How will legal professionals measure what may be a better value marketing mix but one which is ‘frustratingly less human’? Will business travel be changed permanently as people see the potential benefits for the planet and family/work life balance?
However, amid the uncertainty, all agree that measuring the success of marketing initiatives through return on investment
