Web savvy
The legal profession needs to be more “web savvy” if it is fully exploit the commercial potential of the internet, an internet marketing consultant says. The vast majority of law firms are winning no business at all on the web, when they could be generating up to 80% of new business online, says Gordon Beattie, chair of Dmarkable. He recommends lawyers use ongoing optimisation techniques to keep their website at the top of search engines.
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