UK law firms are not making full use of online marketing, research has found.
More than half of the top 200 do not have a “mobile responsive” website that can be viewed on tablets or mobiles. Yet, each day, about two million online searches are made for legal terms in the UK, more than a third of which are done via mobile or tablet.
The study, by marketing agency mmadigital, found video was under-used on law firm websites. In the top 200 firms, 90% do not use video on their home page.
Mmadigital has created a benchmarking site www.comparemyfirm.co.uk for firms featured in the top 200 to see how they compare with competitors.
Dez Derry, CEO of mmadigital, says: “If your law firm can be accessed from a mobile device and has short videos instead of text, potential clients will be more likely to choose you for their legal work because this is the user experience that they are getting in other parts of their online lives.”
