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Online opportunities

16 October 2014
Issue: 7626 / Categories: Legal News
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UK law firms are not making full use of online marketing, research has found.

More than half of the top 200 do not have a “mobile responsive” website that can be viewed on tablets or mobiles. Yet, each day, about two million online searches are made for legal terms in the UK, more than a third of which are done via mobile or tablet.

The study, by marketing agency mmadigital, found video was under-used on law firm websites. In the top 200 firms, 90% do not use video on their home page.

Mmadigital has created a benchmarking site www.comparemyfirm.co.uk for firms featured in the top 200 to see how they compare with competitors.

Dez Derry, CEO of mmadigital, says: “If your law firm can be accessed from a mobile device and has short videos instead of text, potential clients will be more likely to choose you for their legal work because this is the user experience that they are getting in other parts of their online lives.”

Issue: 7626 / Categories: Legal News
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MOVERS & SHAKERS

Birketts—trainee cohort

Birketts—trainee cohort

Firm welcomes new cohort of 29 trainee solicitors for 2025

Keoghs—four appointments

Keoghs—four appointments

Four partner hires expand legal expertise in Scotland and Northern Ireland

Brabners—Ben Lamb

Brabners—Ben Lamb

Real estate team in Yorkshire welcomes new partner

NEWS
Robert Taylor of 360 Law Services warns in this week's NLJ that adoption of artificial intelligence (AI) risks entrenching disadvantage for SME law firms, unless tools are tailored to their needs
From oligarchs to cosmetic clinics, strategic lawsuits against public participation (SLAPPs) target journalists, activists and ordinary citizens with intimidating legal tactics. Writing in NLJ this week, Sadie Whittam of Lancaster University explores the weaponisation of litigation to silence critics
Delays and dysfunction continue to mount in the county court, as revealed in a scathing Justice Committee report and under discussion this week by NLJ columnist Professor Dominic Regan of City Law School. Bulk claims—especially from private parking firms—are overwhelming the system, with 8,000 cases filed weekly
Writing in NLJ this week, Thomas Rothwell and Kavish Shah of Falcon Chambers unpack the surprise inclusion of a ban on upwards-only rent reviews in the English Devolution and Community Empowerment Bill
Charles Pigott of Mills & Reeve charts the turbulent progress of the Employment Rights Bill through the House of Lords, in this week's NLJ
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