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02 October 2020 / Duncan Ward
Issue: 7904 / Categories: Media Partners , Features , Profession
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Why now is the perfect time to move your practice’s communications to the cloud

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Partner content: With many practices struggling to support their clients throughout lockdown, largely due to outdated technology, there has been a big push to move business communications to the cloud. But, what does a move to the cloud mean for your practice? Duncan Ward, CEO of Network Telecom, explains the benefits of moving sooner rather than later

Moving your communications to the cloud can be a scary thought, especially during this time of uncertainty. But, upgrading to a cloud phone system offers your business stability, as well as cost saving opportunities, making now the ideal time to upgrade to the cloud.

There are many factors that make now the perfect time to move, starting with the fact that traditional phone lines are actually being phased out. As of 2025, ISDN lines will become obsolete. As a result, those with traditional phone systems will have to move to the cloud anyway.

Not only does a move to a cloud phone system offer your business longevity, but it suits the changing needs of your teams and your customers. With many practices allowing staff members to work remotely, it’s simply not good enough to be relying on short-term solutions such as diverting calls to mobiles. Instead, your staff members need long-term solutions in place that allow them to work the exact same way at home as they would in the office in order to provide the best possible support to your clients.

What does the cloud offer your legal firm?

The communication needs of businesses are changing as quickly as the way they’re working. Thus, sustainable communications solutions are crucial for legal firms. Whether you’re working from the office, from home, or a mix of the two, you need to be accessible to your clients when they need you and a cloud phone system allows for just that. Plus, you will be able to access futureproof features, save money, enjoy maximum flexibility and be confident that you’ll always be available for your clients.

Connect with your clients

It’s more important now than ever before to have a number of ways to connect with your clients, ensuring crucial updates from them aren’t missed. A cloud phone system offers multiple ways to connect both internally and externally. First and foremost, being able to make, take and transfer calls is essential and incredibly simple with a cloud phone system, a necessity that was lost for many when relying on outdated technology during lockdown.

Plus, you’re able to make calls without a physical handset thanks to softphone functionality. In addition, you can utilise built in video conferencing, email access and instant messaging, offering your clients a variety of communication methods.

What’s even better is the ability to access your phone system from any device. Gone are the days of having to have your desk phone within reach to access your system. Now, you can simply log in to the mobile app. This also allows you to flip live calls between devices, perfect for when you need to change location without ending your call.

When connecting with clients, security is essential. With a cloud phone system your data will be stored securely, ensuring full GDPR compliancy. Furthermore, you will enjoy built-in disaster recovery which guarantees that, should the power in your office go down, or your business have to close, your phone system will remain online, making you fully accessible.

Access to all the features you need

If the last few months have taught the legal industry anything, it’s that they need to be online and readily available to their clients, both new and old. As a result, your staff need easy access to the features of their phone system that they most rely on.

Call recording, arguably one of the most important features of your phone system, is built in when you move to the cloud. Therefore, any calls that you make or take across any device within your phone system will be recorded (yes, this includes calls on your mobile!). This makes it incredibly easy to revisit your conversations and bill your time. Your call recordings will be available for you to download within seconds, at the touch of a button as well.

Wherever you’re working from, it’s crucial to have instant access to your CRM system. That’s why cloud phone systems can seamlessly integrate with your CRM system, giving you immediate access to client notes and details.

Tired of waiting for changes to be made to your phone system? With a single, easy to use admin portal, you can edit your on-hold message, create hunt groups and update your voicemail in minutes. This saves you not only valuable time but money as well. Plus, you can add and remove users in no time, perfect for taking on new staff members.

Call reporting makes it much easier to identify whether any of your clients are being left on hold for long periods, something that you will undoubtedly be trying to avoid. Call reporting will allow you to recognise patterns in calls to ensure you have staff working at the right times of day.

Simple and scalable

Cloud phone systems couple traditional phone functionality with futureproof features, offering practices the best of both worlds. Not only are cloud phone systems much faster and more reliable than traditional on-premise systems but they’re also more environmentally friendly. They offer full scalability, perfect to grow with your practice.

Simplicity is at the forefront of cloud phone systems, giving you more time to focus on helping your clients. With one easy to use admin portal, your staff can login from anywhere in the world at anytime, empowering your teams to offer the best possible service to your clients, setting you apart from competitors and making your working life much easier.

Network Telecom, part of European group Enreach, have over 20 years’ experience in helping legal practices to transform the way they communicate with their clients. They’re currently offering three months' free on all new cloud phone systems, as well as free access to their own video conferencing platform, Enreach Meetings. If you’d like to discuss a move to the cloud, contact the team on 0333 3603 899 or enquiries@networktelecom.co.uk.

Issue: 7904 / Categories: Media Partners , Features , Profession
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