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Winner takes it all: why award entries are an important part of the legal PR mix

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17 September 2021 / Kerry Jack
Issue: 7948 / Categories: Features , Profession
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Kerry Jack, CEO and co-founder of Black Letter Communications, offers tips on entering awards and how success can help build your reputation
  • Advice on entering awards and making the most of any wins.

The pandemic might have put paid to award ceremonies, but it hasn’t stopped the organisers from going ahead with online versions. Even the Golden Globes went ahead this year with TV and film stars dialling in from the comfort of their own homes, many in full designer outfits, some in pyjamas. Hopefully we will all meet again in our glad rags, but in the meantime, we’ll have to make do with online.

I was a little sceptical about online award ceremonies but having attended the Next 100 Year’s Inspirational Women in Law Awards towards the end of last year, I found myself enjoying the experience, listening to the stories and insights of some outstanding female lawyers, including Cherie Blair QC who won the Lifetime Achievement Award.

Of

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