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29 March 2021 / Daniel O'Connor
Issue: 7927 / Categories: Features , Profession , Marketing , Technology , Legal services , Covid-19
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Digital marketing: reaching greater heights

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The rise of digital marketing in the COVID era: Daniel O’Connor on taking the opportunity to transform your approach
  • How the legal profession adopted digital marketing during COVID-19.
  • Key statistics and examples of legal digital marketing.

Many firms will say that coronavirus (COVID-19) has simply accelerated changes already underway. This is certainly the case with digital marketing. As coronavirus shut down events, meetings, networking and the other business development activities we once relied upon, law firms and chambers switched to online channels to connect with potential clients.

While the move online was driven by the shutdown of some channels, the behaviour of consumers changed. With people stuck indoors, we turned to digital devices to find information. In just a year, the rate of digital adoption is five to ten times the projected rate as both businesses and consumers switch to online, according to a new study by Adobe. And with more time on our hands, people are exploring further afield, searching out new products

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