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29 March 2021 / Daniel O'Connor
Issue: 7927 / Categories: Features , Profession , Marketing , Technology , Legal services , Covid-19
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Digital marketing: reaching greater heights

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The rise of digital marketing in the COVID era: Daniel O’Connor on taking the opportunity to transform your approach
  • How the legal profession adopted digital marketing during COVID-19.
  • Key statistics and examples of legal digital marketing.

Many firms will say that coronavirus (COVID-19) has simply accelerated changes already underway. This is certainly the case with digital marketing. As coronavirus shut down events, meetings, networking and the other business development activities we once relied upon, law firms and chambers switched to online channels to connect with potential clients.

While the move online was driven by the shutdown of some channels, the behaviour of consumers changed. With people stuck indoors, we turned to digital devices to find information. In just a year, the rate of digital adoption is five to ten times the projected rate as both businesses and consumers switch to online, according to a new study by Adobe. And with more time on our hands, people are exploring further afield, searching out new products

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MOVERS & SHAKERS

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Jurit LLP—Caroline Williams

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Private wealth and tax team welcomes cross-border specialist as consultant

HFW—Simon Petch

HFW—Simon Petch

Global shipping practice expands with experienced ship finance partner hire

Freeths—Richard Lockhart

Freeths—Richard Lockhart

Infrastructure specialist joins as partner in Glasgow office

NEWS
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NLJ this week: No such thing as a ‘Welsh seat’
Talk of a reserved ‘Welsh seat’ on the Supreme Court is misplaced. In NLJ this week, Professor Graham Zellick KC explains that the Constitutional Reform Act treats ‘England and Wales’ as one jurisdiction, with no statutory Welsh slot
NLJ this week: Jury reform risks justice for efficiency’s sake
The government’s plan to curb jury trials has sparked ‘jury furore’. Writing in NLJ this week, David Locke, partner at Hill Dickinson, says the rationale is ‘grossly inadequate’
NLJ this week: Crypto fightback offers ‘new frontier for law’
A year after the $1.5bn Bybit heist, crypto fraud is booming—but so is recovery. Writing in NLJ this week, Neil Holloway, founder and CEO of M2 Recovery, warns that scams hit at least $14bn in 2025, fuelled by ‘pig butchering’ cons and AI deepfakes
NLJ this week: Time to revive the duty to report crime?
After Woodcock confirmed no general duty to warn, debate turns to the criminal law. Writing in NLJ this week, Charles Davey of The Barrister Group urges revival of misprision or a modern equivalent
NLJ this week: When are experts truly ‘necessary’?
Family courts are tightening control of expert evidence. Writing in NLJ this week, Dr Chris Pamplin says there is ‘no automatic right’ to call experts; attendance must be ‘necessary in the interests of justice’ under FPR Pt 25
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