header-logo header-logo

Home Login E-newsletter About us
29 March 2021 / Daniel O'Connor
Issue: 7927 / Categories: Features , Profession , Marketing , Technology , Legal services , Covid-19
printer mail-detail

Digital marketing: reaching greater heights

© Copyright LexisNexis 2026. All Rights Reserved.
44323
The rise of digital marketing in the COVID era: Daniel O’Connor on taking the opportunity to transform your approach
  • How the legal profession adopted digital marketing during COVID-19.
  • Key statistics and examples of legal digital marketing.

Many firms will say that coronavirus (COVID-19) has simply accelerated changes already underway. This is certainly the case with digital marketing. As coronavirus shut down events, meetings, networking and the other business development activities we once relied upon, law firms and chambers switched to online channels to connect with potential clients.

While the move online was driven by the shutdown of some channels, the behaviour of consumers changed. With people stuck indoors, we turned to digital devices to find information. In just a year, the rate of digital adoption is five to ten times the projected rate as both businesses and consumers switch to online, according to a new study by Adobe. And with more time on our hands, people are exploring further afield, searching out new products

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Read All
Sponsored by
NLJ Career Profile: Nikki Bowker, Devonshires

NLJ Career Profile: Nikki Bowker, Devonshires

Nikki Bowker, head of litigation and dispute resolution at Devonshires, on career resilience, diversity in law and channelling Elle Woods when the pressure is on

Ellisons—Sarah Osborne

Ellisons—Sarah Osborne

Leasehold enfranchisement specialist joins residential property team

DWF—Chris Air

DWF—Chris Air

Firm strengthens commercial team in Manchester with partner appointment

NEWS
Read All
NLJ this week: When post-breach events rewrite damages claims
Contract damages are usually assessed at the date of breach—but not always. Writing in NLJ this week, Ian Gascoigne, knowledge lawyer at LexisNexis, examines the growing body of cases where courts have allowed later events to reshape compensation
NLJ this week: Supreme Court redraws unfair prejudice rules
The Supreme Court has restored ‘doctrinal coherence’ to unfair prejudice litigation, writes Natalie Quinlivan, partner at Fieldfisher LLP, in this week' NLJ
NLJ this week: ‘Joe Donor’ ruling exposes dangers of unregulated conception
The High Court’s refusal to recognise a prolific sperm donor as a child’s legal parent has highlighted the risks of informal conception arrangements, according to Liam Hurren, associate at Kingsley Napley, in NLJ this week
NLJ this week: CILEX warns Mazur ruling must spark reform
The Court of Appeal’s decision in Mazur may have settled questions around litigation supervision, but the profession should not simply ‘move on’, argues Jennifer Coupland, CEO of CILEX, in this week's NLJ
NLJ this week: Conditional job offers carry hidden risks for employers
A simple phrase like ‘subject to references’ may not protect employers as much as they think. Writing in NLJ this week, Ian Smith, barrister and emeritus professor of employment law at UEA, analyses recent employment cases showing how conditional job offers can still create binding contracts
Copyright © 2026 LexisNexis
back-to-top-scroll