header-logo header-logo

Home Login E-newsletter About us
29 March 2021 / Daniel O'Connor
Issue: 7927 / Categories: Features , Profession , Marketing , Technology , Legal services , Covid-19
printer mail-detail

Digital marketing: reaching greater heights

© Copyright LexisNexis 2026. All Rights Reserved.
44323
The rise of digital marketing in the COVID era: Daniel O’Connor on taking the opportunity to transform your approach
  • How the legal profession adopted digital marketing during COVID-19.
  • Key statistics and examples of legal digital marketing.

Many firms will say that coronavirus (COVID-19) has simply accelerated changes already underway. This is certainly the case with digital marketing. As coronavirus shut down events, meetings, networking and the other business development activities we once relied upon, law firms and chambers switched to online channels to connect with potential clients.

While the move online was driven by the shutdown of some channels, the behaviour of consumers changed. With people stuck indoors, we turned to digital devices to find information. In just a year, the rate of digital adoption is five to ten times the projected rate as both businesses and consumers switch to online, according to a new study by Adobe. And with more time on our hands, people are exploring further afield, searching out new products

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Read All
Sponsored by
Gibson Dunn—Richard Surtees

Gibson Dunn—Richard Surtees

Gibson Dunn adds employee benefits and executive compensation practice in London with partner Richard Surtees

Laytons ETL—Alec Cameron

Laytons ETL—Alec Cameron

Laytons ETL appoints new partner and head of intellectual property disputes

Muckle LLP—Roland Fairlamb

Muckle LLP—Roland Fairlamb

Specialist associate solicitor rejoins Muckle’s leading employment team

NEWS
Read All
NLJ this week: Property cases reshape established principles
A series of recent decisions has clarified important principles across property law, from perpetuities to lease renewals and public rights over land
NLJ this week: Stress ruling raises the bar for employers
Employers cannot rely on wellbeing services alone to defend workplace stress claims after a High Court decision awarding almost £1m to an overworked employee
NLJ this week: Can Manchesterism revive access to justice?
Andy Burnham's brand of 'Manchesterism' could offer fresh thinking on legal aid and access to justice if it reaches Westminster, according to Roger Smith, NLJ columnist and former director of JUSTICE
NLJ this week: Constitutional conventions tested as power changes hands
The constitutional fallout from a change of prime minister, rather than the politics, is under scrutiny as questions arise over the limits of executive authority in a leadership transition
NLJ this week: Lawyers must become product designers
The legal profession is undergoing a fundamental shift from selling services to creating technology-enabled products, according to Professor Luke Mason, Head of School of Law at Regent's University London
Copyright © 2026 LexisNexis
back-to-top-scroll