Marketing

Leor Franks sets out a system for assessing business development investments, involving a test with four key elements

AI has transformed the nature of cyber threats & also widened their audience: Jess Chan weighs up systems failures & erosion of trust

The Supreme Court has drawn a firm line under branding creativity in regulated markets. In Dairy UK Ltd v Oatly AB, it ruled that Oatly’s ‘post-milk generation’ trade mark unlawfully deployed a protected dairy designation. In NLJ this week, Asima Rana of DWF explains that the court prioritised ‘regulatory clarity over creative branding choices’, holding that ‘designation’ extends beyond product names to marketing slogans

Branding creativity meets regulatory control: Asima Rana on why Dairy UK v Oatly matters beyond plant-based consumables

Journalists want legal commentators who are punchy, pithy & don’t sit on the fence, write Kerry Jack & Justin Penrose

Want the press to notice your firm, lawyer or case? Ex-Fleet Street staffer Justin Penrose reports on what makes the news

As the women’s Euros kicks off, Ian Blackshaw pitches in from the sidelines with some tips on how to tackle ambush marketing

Professor Ian Blackshaw, international sports lawyer and CAS member, warns in NLJ this week that ambush marketing is set to shadow the UEFA Women’s Euro 2025 in Switzerland

Change is on the horizon for how charities communicate with their supporters: Janine Regan, Liz Gifford & Courtney Benard set out practical steps to take now