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03 September 2021 / Andy Cullwick
Issue: 7946 / Categories: Features , Profession , Technology
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Going online: not just a vanity project?

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Time to nip & tuck your web presence? Andy Cullwick offers insight into cracking the secrets of the Google rankings
  • Law firms should ensure that the core vitals of their websites are optimised in order for their online presence to really make a difference to their business.
  • Online strategy should be continually monitored, refreshed and invested in by those law firms looking to benefit from it.

Everyone has a website these days; it is seen as a crucial marketing tool. However, having a website, and having a website that works effectively for your business, are two very different things.

The reality is that too many businesses (both legal and non-legal) do not invest the right levels of resource and effort into their websites. They often become vanity projects, built on subjective opinion rather than data-driven fact. So, what should you be looking at to ensure your website is working as it should be, and doesn’t end up as just another vanity project?

The basics

First, you

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Firm promotes five lawyers to partnership across key growth areas

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A Court of Appeal ruling has clarified that ‘rent’ must be monetary—excluding tenants paid in labour from statutory protection. In this week's NLJ, James Naylor explains Garraway v Phillips, where a tenant worked two days a week instead of paying rent
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Thousands more magistrates are to be recruited, under a major shake-up to speed up and expand the hiring process
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Three men wrongly imprisoned for a combined 77 years have been released—yet received ‘not a penny’ in compensation, exposing deep flaws in the justice system. Writing in NLJ this week, Dr Jon Robins reports on Justin Plummer, Oliver Campbell and Peter Sullivan, whose convictions collapsed amid discredited forensics, ‘oppressive’ police interviews and unreliable ‘cell confessions’
NLJ this week: Clarity on whistleblowing, settlements and tribunal limits
A quiet month for employment cases still delivers key legal clarifications. In his latest Employment Law Brief for NLJ, Ian Smith reports that whistleblowing protection remains intact even where disclosures are partly self-serving, provided the worker reasonably believes they serve the ‘public interest’ 
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