Many law firms talk the talk but fail to walk the walk when it comes to new technology, research shows.
Three-quarters of firms believe the legal sector as a whole will be reaping the benefits of artificial intelligence (AI) by 2025 but only 37% have taken up the new technology themselves or have plans to do so, research shows. Similarly, 93% of law firms believe firms need to embrace proactive digital marketing strategies to get ahead in 2018 but the majority fail to follow their own advice—65% send out email newsletters, 42% pay for social media advertising, and 22% use web banners (adverts embedded in a webpage).
The gap between sentiment and reality was uncovered in a survey of more than 300 decision-makers in law and other professional services firms by marketing agency Propero Partners.
Melissa Hernandez, senior digital marketing executive at Propero Partners, said: ‘Real opportunities are being lost here and professional services are trailing behind.’
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