13 December 2018 / Grania Langdon-Down

Issue: 7821 / Categories: Features , Legal services , Profession , Technology

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Legal PR: how is social media shaking up the mix?

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Social media is increasingly the shop window for law firms and barristers’ chambers—but is it a ‘monumental waste of time’ or a ‘golden opportunity’ to set out their stall? Grania Langdon-Down reports

New Law Journal teamed up with legal PR consultancy Kysen earlier this year to identify the latest trends in lawyers’ media output through an online poll of law firms and chambers, interwoven with insights from interviews with legal, business development and marketing professionals.

But their perceptions about what works for them is just half of the equation. Now lawyers can communicate directly with their target audience, will it change the value they place on traditional media when seeking to publicise their work? Where is the line between trying to control the message and being an influential commentator? And as social media becomes increasingly important in the media marketing mix, how does this interconnect with the demands of GDPR which outlaws unsolicited material?

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Legal PR: how is social media shaking up the mix?

© Copyright LexisNexis 2026. All Rights Reserved.

Image Alt Text 1

Social media is increasingly the shop window for law firms and barristers’ chambers—but is it a ‘monumental waste of time’ or a ‘golden opportunity’ to set out their stall? Grania Langdon-Down reports

New Law Journal teamed up with legal PR consultancy Kysen earlier this year to identify the latest trends in lawyers’ media output through an online poll of law firms and chambers, interwoven with insights from interviews with legal, business development and marketing professionals.

But their perceptions about what works for them is just half of the equation. Now lawyers can communicate directly with their target audience, will it change the value they place on traditional media when seeking to publicise their work? Where is the line between trying to control the message and being an influential commentator? And as social media becomes increasingly important in the media marketing mix, how does this interconnect with the demands of GDPR which outlaws unsolicited material?

The online

If you are not a subscriber, subscribe now to read this content

If you are already a subscriber sign in

...or Register for two weeks' free access to subscriber content

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MOVERS & SHAKERS

London Solicitors Litigation Association—John McElroy

London Solicitors Litigation Association—John McElroy

Fieldfisher partner appointed president as LSLA marks milestone year

Kingsley Napley—Kirsty Churm & Olivia Stiles

Kingsley Napley—Kirsty Churm & Olivia Stiles

Firm promotes two lawyers to partnership across employment and family

Foot Anstey—five promotions

Foot Anstey—five promotions

Firm promotes five lawyers to partnership across key growth areas

NEWS

NLJ this week: Divorce ‘nuclear weapon’ freezes assets but entangles outsiders

Freezing orders in divorce proceedings can unexpectedly ensnare third parties and disrupt businesses. In NLJ this week, Lucy James of Trowers & Hamlins explains how these orders—dubbed a ‘nuclear weapon’—preserve assets but can extend far beyond spouses to companies and business partners

NLJ this week: What counts as ‘rent’? Court says labour alone won’t do

A Court of Appeal ruling has clarified that ‘rent’ must be monetary—excluding tenants paid in labour from statutory protection. In this week's NLJ, James Naylor explains Garraway v Phillips, where a tenant worked two days a week instead of paying rent

Your magistrates’ court needs you!

Thousands more magistrates are to be recruited, under a major shake-up to speed up and expand the hiring process

NLJ this week: Freed but failed—justice system leaves the innocent empty-handed

Three men wrongly imprisoned for a combined 77 years have been released—yet received ‘not a penny’ in compensation, exposing deep flaws in the justice system. Writing in NLJ this week, Dr Jon Robins reports on Justin Plummer, Oliver Campbell and Peter Sullivan, whose convictions collapsed amid discredited forensics, ‘oppressive’ police interviews and unreliable ‘cell confessions’

NLJ this week: Clarity on whistleblowing, settlements and tribunal limits

A quiet month for employment cases still delivers key legal clarifications. In his latest Employment Law Brief for NLJ, Ian Smith reports that whistleblowing protection remains intact even where disclosures are partly self-serving, provided the worker reasonably believes they serve the ‘public interest’

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