header-logo header-logo

Legal PR: how is social media shaking up the mix?

13 December 2018 / Grania Langdon-Down
Issue: 7821 / Categories: Features , Legal services , Profession , Technology
printer mail-detail
Image Alt Text 1

​Social media is increasingly the shop window for law firms and barristers’ chambers—but is it a ‘monumental waste of time’ or a ‘golden opportunity’ to set out their stall? Grania Langdon-Down reports

New Law Journal teamed up with legal PR consultancy Kysen earlier this year to identify the latest trends in lawyers’ media output through an online poll of law firms and chambers, interwoven with insights from interviews with legal, business development and marketing professionals.

But their perceptions about what works for them is just half of the equation. Now lawyers can communicate directly with their target audience, will it change the value they place on traditional media when seeking to publicise their work? Where is the line between trying to control the message and being an influential commentator? And as social media becomes increasingly important in the media marketing mix, how does this interconnect with the demands of GDPR which outlaws unsolicited material?

The online survey quizzed more than 38 firms, barristers

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Birketts—trainee cohort

Birketts—trainee cohort

Firm welcomes new cohort of 29 trainee solicitors for 2025

Keoghs—four appointments

Keoghs—four appointments

Four partner hires expand legal expertise in Scotland and Northern Ireland

Brabners—Ben Lamb

Brabners—Ben Lamb

Real estate team in Yorkshire welcomes new partner

NEWS
Robert Taylor of 360 Law Services warns in this week's NLJ that adoption of artificial intelligence (AI) risks entrenching disadvantage for SME law firms, unless tools are tailored to their needs
From oligarchs to cosmetic clinics, strategic lawsuits against public participation (SLAPPs) target journalists, activists and ordinary citizens with intimidating legal tactics. Writing in NLJ this week, Sadie Whittam of Lancaster University explores the weaponisation of litigation to silence critics
Delays and dysfunction continue to mount in the county court, as revealed in a scathing Justice Committee report and under discussion this week by NLJ columnist Professor Dominic Regan of City Law School. Bulk claims—especially from private parking firms—are overwhelming the system, with 8,000 cases filed weekly
Writing in NLJ this week, Thomas Rothwell and Kavish Shah of Falcon Chambers unpack the surprise inclusion of a ban on upwards-only rent reviews in the English Devolution and Community Empowerment Bill
Charles Pigott of Mills & Reeve charts the turbulent progress of the Employment Rights Bill through the House of Lords, in this week's NLJ
back-to-top-scroll