header-logo header-logo

Managing your brand (Pt 2)

24 March 2017 / Dominic Zammit
Issue: 7739 / Categories: Features , Profession , Marketing , Technology
printer mail-detail
nlj_7739_zammit

Uberisation of the legal sector is closer than you think, says Dominic Zammit

Picture this. Virtual reality meetings, automatically tracked against client records. Relationships managed online through dedicated client “rooms” within the firm’s practice management hub. Software that tracks work in real time through wearable devices, enabling clients to see what each member of their legal team is working on, monitoring efficiency and expenditure.

Sound like a nightmare? Well, maybe. But it’s almost certainly a glimpse into the future of legal practice. And we’re not talking 50 years either—more like five or perhaps ten.

Tech juggernaut

The technological juggernaut is unstoppable. The last decade has delivered nothing short of a revolution in consumerism and now the lines between professional and personal are becoming increasingly blurred. We want the same service from our law firm as we receive from Amazon. Fast, efficient, transparent, customer driven. Not words traditionally associated with the legal sector.

To meet changing customer expectations, law firms need to do more than invest cash (although of course this is

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Freeths—Ruth Clare

Freeths—Ruth Clare

National real estate team bolstered by partner hire in Manchester

Farrer & Co—Claire Gordon

Farrer & Co—Claire Gordon

Partner appointed head of family team

mfg Solicitors—Neil Harrison

mfg Solicitors—Neil Harrison

Firm strengthens agriculture and rural affairs team with partner return

NEWS
Conveyancing lawyers have enjoyed a rapid win after campaigning against UK Finance’s decision to charge for access to the Mortgage Lenders’ Handbook
The Crown Prosecution Service (CPS) has launched a recruitment drive for talented early career and more senior barristers and solicitors
Regulators differed in the clarity and consistency of their post-Mazur advice and guidance, according to an interim report by the Legal Services Board (LSB)
The dangers of uncritical artificial intelligence (AI) use in legal practice are no longer hypothetical. In this week's NLJ, Dr Charanjit Singh of Holborn Chambers examines cases where lawyers relied on ‘hallucinated’ citations — entirely fictitious authorities generated by AI tools
The Solicitors Act 1974 may still underpin legal regulation, but its age is increasingly showing. Writing in NLJ this week, Victoria Morrison-Hughes of the Association of Costs Lawyers argues that the Act is ‘out of step with modern consumer law’ and actively deters fairness
back-to-top-scroll