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24 March 2017 / Dominic Zammit
Issue: 7739 / Categories: Features , Profession , Marketing , Technology
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Managing your brand (Pt 2)

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Uberisation of the legal sector is closer than you think, says Dominic Zammit

Picture this. Virtual reality meetings, automatically tracked against client records. Relationships managed online through dedicated client “rooms” within the firm’s practice management hub. Software that tracks work in real time through wearable devices, enabling clients to see what each member of their legal team is working on, monitoring efficiency and expenditure.

Sound like a nightmare? Well, maybe. But it’s almost certainly a glimpse into the future of legal practice. And we’re not talking 50 years either—more like five or perhaps ten.

Tech juggernaut

The technological juggernaut is unstoppable. The last decade has delivered nothing short of a revolution in consumerism and now the lines between professional and personal are becoming increasingly blurred. We want the same service from our law firm as we receive from Amazon. Fast, efficient, transparent, customer driven. Not words traditionally associated with the legal sector.

To meet changing customer expectations, law firms need to do more than invest cash (although of course this is

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MOVERS & SHAKERS

Switalskis—five appointments

Switalskis—five appointments

Firm expands national abuse compensation team

Mathys & Squire—nine promotions

Mathys & Squire—nine promotions

IP firm announces new partners and senior promotions across UK offices

Carey Olsen—five promotions

Carey Olsen—five promotions

Carey Olsen promotes five lawyers to the partnership

NEWS
A High Court ruling has sent a jolt through the legal profession after a newly qualified solicitor used an internal AI tool to produce court correspondence containing a fabricated legal citation
A significant data privacy ruling has clarified what counts as valid consent under UK data protection law
Executors may be overlooking billions of pounds in estate assets hidden in forgotten investments and misplaced share certificates
Britain’s booming non-surgical cosmetics market is operating in what some critics describe as a regulatory ‘Wild West’
Family contact disputes are becoming an increasingly prominent feature of Court of Protection litigation
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