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24 March 2017 / Dominic Zammit
Issue: 7739 / Categories: Features , Profession , Marketing , Technology
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Managing your brand (Pt 2)

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Uberisation of the legal sector is closer than you think, says Dominic Zammit

Picture this. Virtual reality meetings, automatically tracked against client records. Relationships managed online through dedicated client “rooms” within the firm’s practice management hub. Software that tracks work in real time through wearable devices, enabling clients to see what each member of their legal team is working on, monitoring efficiency and expenditure.

Sound like a nightmare? Well, maybe. But it’s almost certainly a glimpse into the future of legal practice. And we’re not talking 50 years either—more like five or perhaps ten.

Tech juggernaut

The technological juggernaut is unstoppable. The last decade has delivered nothing short of a revolution in consumerism and now the lines between professional and personal are becoming increasingly blurred. We want the same service from our law firm as we receive from Amazon. Fast, efficient, transparent, customer driven. Not words traditionally associated with the legal sector.

To meet changing customer expectations, law firms need to do more than invest cash (although of course this is

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MOVERS & SHAKERS

Gibson Dunn—Richard Surtees

Gibson Dunn—Richard Surtees

Gibson Dunn adds employee benefits and executive compensation practice in London with partner Richard Surtees

Laytons ETL—Alec Cameron

Laytons ETL—Alec Cameron

Laytons ETL appoints new partner and head of intellectual property disputes

Muckle LLP—Roland Fairlamb

Muckle LLP—Roland Fairlamb

Specialist associate solicitor rejoins Muckle’s leading employment team

NEWS
A series of recent decisions has clarified important principles across property law, from perpetuities to lease renewals and public rights over land
Employers cannot rely on wellbeing services alone to defend workplace stress claims after a High Court decision awarding almost £1m to an overworked employee
Andy Burnham's brand of 'Manchesterism' could offer fresh thinking on legal aid and access to justice if it reaches Westminster, according to Roger Smith, NLJ columnist and former director of JUSTICE
The constitutional fallout from a change of prime minister, rather than the politics, is under scrutiny as questions arise over the limits of executive authority in a leadership transition
The legal profession is undergoing a fundamental shift from selling services to creating technology-enabled products, according to Professor Luke Mason, Head of School of Law at Regent's University London
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