March of the big brand

In his final article on deregulation, Jon Robins focuses on enterprising entrants to the legal services market

When Theo Paphitis and Deborah Meaden turn their attentions to the dusty world of legal services, it’s probably worth checking out. Smarta.com, founded by the social media entrepreneur Sháá Wasmund with the support of the two Dragons, last month announced that they were to partner with RBS and Natwest to launch a legal service aimed at small and medium-sized businesses under its “Smarta Business Builder” banner. “I’m not just proud to recommend Smarta Business Builder, I’m suggesting that all small businesses use it too,” enthused Theo on the press release.

Making legal services affordable to cash-strapped start-up businesses is a compelling prospect. RBS also runs Mentor, a regulatory compliance service for 14,000 businesses, and RiskRemedy, an online self-service employment law and health and safety compliance package also aimed at the SME market.

Opportunity knocks

John Muncey, head of Mentor, sees deregulation of legal services as a “huge opportunity” for RBS and reckons

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March of the big brand

In his final article on deregulation, Jon Robins focuses on enterprising entrants to the legal services market

Opportunity knocks

John Muncey, head of Mentor, sees deregulation of legal services as a “huge opportunity” for RBS and reckons

If you are not a subscriber, subscribe now to read this content

If you are already a subscriber sign in

...or Register for two weeks' free access to subscriber content

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March of the big brand

MOVERS & SHAKERS

London Solicitors Litigation Association—John McElroy

Kingsley Napley—Kirsty Churm & Olivia Stiles

Foot Anstey—five promotions