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13 July 2017 / James Noble
Issue: 7754 / Categories: Features , Profession , Marketing
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Mastering online marketing

© Copyright LexisNexis 2026. All Rights Reserved.

Ten common legal marketing pitfalls & how to avoid them. A masterclass by James Noble

  • Seventy per cent of today’s legal firms aren’t happy with the quantity, quality (or both) of the new business enquiries they’re generating. This begs the question: where are they going wrong.

Getting caught up in marketing trends is all too easy, especially with the flood of mixed messages designed to confuse the B2B decision maker. Avoiding these 10 common digital marketing mistakes will help to increase desirable results for firms looking to grow their business.

Neglecting databases

Do you have contact details from lost leads or old clients? Have you collected email addresses from an event? There’s no point in gathering audience data if you’re not doing anything with it. To prevent potential business from falling through the cracks, legal firms should be taking advantage of email marketing and automated email sequences to ensure prospects receive frequent updates on new content—keeping the firm at the forefront of potential clients’ minds.

Ineffective websites

Even the most beautiful website

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MOVERS & SHAKERS

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Sponsored by
Switalskis—Naila Arif, Harriet Findlay & Ellie Thompson

Switalskis—Naila Arif, Harriet Findlay & Ellie Thompson

Firm awards training contracts to paralegals through internal programme

Ward Hadaway—Matthew Morton

Ward Hadaway—Matthew Morton

Private client disputes specialist joins commercial litigation team

Thomson Hayton Winkley—Nina Hood

Thomson Hayton Winkley—Nina Hood

Cumbria firm appoints new head of residential property

NEWS
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A Court of Appeal ruling has clarified that ‘rent’ must be monetary—excluding tenants paid in labour from statutory protection. In this week's NLJ, James Naylor explains Garraway v Phillips, where a tenant worked two days a week instead of paying rent
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Three men wrongly imprisoned for a combined 77 years have been released—yet received ‘not a penny’ in compensation, exposing deep flaws in the justice system. Writing in NLJ this week, Dr Jon Robins reports on Justin Plummer, Oliver Campbell and Peter Sullivan, whose convictions collapsed amid discredited forensics, ‘oppressive’ police interviews and unreliable ‘cell confessions’
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A quiet month for employment cases still delivers key legal clarifications. In his latest Employment Law Brief for NLJ, Ian Smith reports that whistleblowing protection remains intact even where disclosures are partly self-serving, provided the worker reasonably believes they serve the ‘public interest’ 
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Family law must shift from conflict-driven litigation to child-centred problem-solving, according to a major new report. Writing in NLJ this week, Caroline Bowden of Anthony Gold outlines findings showing overwhelming support for reform, with 92% agreeing lawyers owe duties to children as well as clients
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