User damages focus on the value of control over an asset—here, personal data—rather than traditional loss. The CAT held that the issue is ‘fact-sensitive’ and unsuitable for strike-out, particularly where conventional damages may be unavailable. Importantly for collective actions, the tribunal accepted that user damages can be assessed on an aggregate basis.
While the law remains ‘a developing area’, the decision signals that claimants may plead loss of control where defendants argue they would never have paid for the relevant use. For now, the nettle has been left firmly ungrasped.




