Twitter and other social media users love nothing better than a gaffe, and reputations can incur lasting damage in minutes
Reputational risk is a serious concern for charities, whether its celebrities involved with the charity sending obnoxious tweets or, as in the unfortunate case of the MS Society, an employee making an inadvertent reference to the protestant Orange Order while tweeting an appeal for people to join a sponsored walk in Belfast.
Writing in this week’s NLJ, Carla Whalen, senior associate, Russell-Cooke, offers advice on the myriad of risks, how to avoid them and what to do if the worst happens.
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