How do you build a law firm brand? One key to success is making sure your marketing message chimes with action on the ground. Writing in this week’s NLJ, Clare Rodway, managing director of specialist professional services consultancy Kysen PR, offers valuable insight.
Rodway includes a case study example of the rebranding of Gatehouse (formerly known as Hardwicke Chambers). She sets out why it worked, how teams prepared and what made this rebrand such a stand-out success.
Rodway also sets out sample scenarios where rebranding efforts have hit obstacles, namely, communication breakdown and hypocritical hype.
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