Columbia professor affiliates with firm
Cornerstone Research, a provider of economic and financial consulting and expert testimony, announced today that Professor Olivier Toubia has affiliated with the firm. He is the Glaubinger Professor of Business at the Columbia Business School of Columbia University.
Olivier has served as an expert witness and has testified in deposition and in arbitration. He designs and conducts consumer perception and conjoint surveys and uses text-mining techniques.
Olivier researches product innovation, marketing research methods, preference measurement, and behavioural economics. He focuses on a variety of products and industries, including high-technology devices such as smartphones; and on consumer packaged goods, medical equipment, and social networks. His research has twice won the John DC Little Award for best marketing paper from the INFORMS Society for Marketing Science, and he has been named several times as a finalist for its Long Term Impact Award. He is an associate editor of Management Science, Marketing Science, Operations Research, and the Journal of Consumer Research.
“Olivier has established a reputation as a key expert on consumer decision making and preference measurement, using conjoint analysis and other advanced statistical methods,” says Cornerstone Research President and CEO Michael E. Burton. “He contributes enormously to our clients’ matters requiring expertise on cutting-edge marketing research techniques.”
