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09 February 2024 / David Locke
Issue: 8058 / Categories: Opinion , Criminal , Cyber , Cybercrime , Artificial intelligence
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Taking down the deepfakes

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Legislating against deepfake images seems necessary, but the practicalities are complex, writes David Locke
  • Considers the creators and publishers of deepfakes, and the respective challenges when it comes to prosecuting.
  • Explains the various factors governing the offence threshold that complicate legislative intervention.

The circulation of AI-generated ‘deepfakes’ of Taylor Swift has prompted calls for urgent legislative intervention. Even the White House was moved to offer its support for criminalisation, apparently failing to recognise its own failure to take action despite the proliferation of deepfake technology for many years. However, translating the outrage into workable legislation will prove a significant challenge on both sides of the Atlantic.

The creator

Various deepfake AI programmes are openly accessible online. Anyone can visit a hosting website and request the creation of an image. Typically this is done by selecting preferences across various categories, but leaving significant latitude in respect of the final design. The AI programme will then produce the image. Herein lies a difficulty that is both literal and philosophical:

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NEWS
Cheating in driving tests is surging—and courts are responding firmly. Writing in NLJ this week, Neil Parpworth of De Montfort Law School charts a rise in impersonation and tech-assisted fraud, with 2,844 attempts recorded in a year
As AI-generated ‘deepfake’ images proliferate, the law may already have the tools to respond. In NLJ this week, Jon Belcher of Excello Law argues that such images amount to personal data processing under UK GDPR
In a striking financial remedies ruling, the High Court cut a wife’s award by 40% for coercive and controlling behaviour. Writing in NLJ this week, Chris Bryden and Nicole Wallace of 4 King’s Bench Walk analyse LP v MP [2025] EWFC 473
A €60.9m award to Kylian Mbappé has refocused attention on football’s controversial ‘ethics bonus’ clauses. Writing in NLJ this week, Dr Estelle Ivanova of Valloni Attorneys at Law examines how such provisions sit within French labour law
A seemingly dry procedural update may prove potent. In his latest 'Civil way' column for NLJ this week, Stephen Gold explains that new CPR 31.12A—part of the 193rd update—fills a ‘lacuna’ exposed in McLaren Indy v Alpa Racing
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