*Partner copy* Indie Ridge: Why the digital age for law firms is now.

Q. Why is having a bespoke digital presence so crucial for law firms?

There are three core reasons, so let’s break them down:

Firstly, you have to stand out. In reality, your law firm probably provides the same services that thousands of other law firms offer. When you develop an online presence, the challenge is to differentiate yourself and demonstrate your unique ability to deal with your clients’ matters. Building immediate credibility is extremely important, and that’s where great design comes in. Consider the initial impression you want visitors to your office to have. Your website is your digital lobby, and you want to WOW your visitors from the moment they arrive. Because if you aren’t impressing them, you are losing them.

Then, it’s about your law firm actually getting seen online. No amount of WOW factor will help if no one visits your website. Google values fresh, unique content, quick load times, and websites that encourage people to navigate through several pages. If your website is slow or poorly designed, it will be rejected by your visitors and Google. Don’t make the mistake of investing in a beautiful website without having a rock solid strategy to bring in visitors.

Finally, you need to build trust through authority. Nobody else has your unique perspective on the world, and this is your secret weapon for establishing trust and credibility with prospective clients. Unfortunately, too many legal websites contain generic content and all look similar. Avoid falling into this trap.

Instead, give your fee-earners a voice by enabling them to post short, sharp insights about your industry regularly, and your website will stand out from the rest. Our content engine will help you build recognition and trust, and it’s the perfect platform for professionals to stand out from the competition by publishing quick expert insights and blog articles that show off their knowledge and experience.

Q. Who do you currently work with?

Historically, our team has worked with global brands such as Loreal, Hackett, Lego, and DHL, to name a few. But after helping a couple of law firms during the pandemic, we realised that, with a few global firms as the exception, the legal sector was behind when it came to digital.

In light of this, we’ve formed a unique partnership with Passle, the company behind the world-class legal content marketing platform that firms such as Reed Smith and Linklaters use. This has opened the door for small-to-medium-sized law firms that want cutting-edge, custom-designed websites and the best legal content marketing technology at a price point that makes sense for them. As a result, they can now operate like global law firms in the digital space.

Q. What does the client journey look like?

In a nutshell, it starts with a qualification process to assess whether or not we can help you. Then we’ll discuss your legal practice, objectives, and positioning.

Our Research Station method ensures that we absorb everything there is to know about your target market and market trends, identifying known and unknown challenges and opportunities. Based on the research results and the intuitive ideas of our team of experts, we go on to design a full digital strategy—which we’ll present to you along with a proposal. There’s no obligation required from either side until the contract is signed.

Then, based on the outcomes of our discovery meetings, we issue a contract. The build phase can take up to three months before we launch. We build in multiple client sign-offs at each milestone.

Q. What can I expect from the end result?

A Passle-powered website that is design-rich and super fast to navigate, giving you a highly credible online presence. It will help you stand out from the competition and leave your visitors feeling suitably impressed. It will also empower your fee earners, marketing teams, and business development professionals to showcase their expertise to the market more often and efficiently than most other law firms – continually demonstrating to current and potential clients why your firm is the best choice.

About the author

Mike co-founded Indie Ridge, a digital agency specialising in developing high-performance JamStack websites. He is an expert on digital growth and is experienced in managing rapidly expanding organisations. Previously, he co-founded the United Kingdom’s foremost staffing provider for the supported housing sector and, at the age of 27, the largest DVD archiving organisation in Europe.

Indie Ridge

Indie Ridge is an award-winning digital agency with its headquarters in London. Its mission is to help forward-thinking law firms show off their individual and firm-wide knowledge online, making them the best choice for both clients and talent.

Visit our website

https://legalwebsites.indieridge.com/

Book a no-obligation digital discovery session to see how your law firm’s website stacks up against the competition. We’ll also look at key performance indicators and benchmarks to help you evaluate your site’s effectiveness.