header-logo header-logo

Home Login E-newsletter About us

Be on trend. Be on video!

© Copyright LexisNexis 2026. All Rights Reserved.
09 July 2015 / Stephen Honey
Issue: 7660 / Categories: Features , Profession , Marketing
printer mail-detail

Stephen Honey explains how video is taking centre stage in many law firm marketing campaigns

Several factors have increased the profile of video as an internet marketing tool, with perhaps the most important being the rapid growth of the video-sharing site YouTube. The site celebrated its 10th birthday earlier this year and now boasts over 1bn users. It is also now thought to be the second largest search engine, processing more than 3bn searches a month.

While previously regarded as somewhere you could experience the guilty pleasures of watching skateboarding dogs or piano-playing cats, the sheer size of its reach now makes YouTube a credible forum for business communication with a number of leading law firms—including Irwin Mitchell, Thomas Eggar and Winn Solicitors—now operating their own channels.

From March this year, Twitter users have been able to embed video in their tweets, further increasing the ease with which filmed content can be incorporated into marketing campaigns.

Opportunities for law firms

Despite these advantages, New Law Journal reported last October

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Read All
Sponsored by
Carey Olsen—Kim Paiva

Carey Olsen—Kim Paiva

Group partner joins Guernsey banking and finance practice

Morgan Lewis—Kat Gibson

Morgan Lewis—Kat Gibson

London labour and employment team announces partner hire

Foot Anstey McKees—Chris Milligan & Michael Kelly

Foot Anstey McKees—Chris Milligan & Michael Kelly

Double partner appointment marks Belfast expansion

NEWS
Read All
Public Accounts Committee warn of ‘extinction’ risk for legal aid
The Ministry of Justice (MoJ) has not done enough to protect the future sustainability of the legal aid market, MPs have warned
NLJ this week: The insider returns
Writing in NLJ this week, NLJ columnist Dominic Regan surveys a landscape marked by leapfrog appeals, costs skirmishes and notable retirements. With an appeal in Mazur due to be heard next month, Regan notes that uncertainties remain over who will intervene, and hopes for the involvement of the Lady Chief Justice and the Master of the Rolls in deciding the all-important outcome
NLJ this week: Drawing the line on contempt
After the Southport murders and the misinformation that followed, contempt of court law has come under intense scrutiny. In this week's NLJ, Lawrence McNamara and Lauren Schaefer of the Law Commission unpack proposals aimed at restoring clarity without sacrificing fair trial rights
NLJ this week: Stop and search by the numbers
The latest Home Office figures confirm that stop and search remains both controversial and diminished. Writing in NLJ this week, Neil Parpworth of De Montfort University analyses data showing historically low use of s 1 PACE powers, with drugs searches dominating what remains
NLJ this week: Looking back on the prorogation that never was
Boris Johnson’s 2019 attempt to shut down Parliament remains a constitutional cautionary tale. The move, framed as a routine exercise of the royal prerogative, was in truth an extraordinary effort to sideline Parliament at the height of the Brexit crisis. Writing in NLJ this week, Professor Graham Zellick KC dissects how prorogation was wrongly assumed to be beyond judicial scrutiny, only for the Supreme Court to intervene unanimously
Copyright © 2026 LexisNexis
back-to-top-scroll