header-logo header-logo

Home Login E-newsletter About us
09 July 2015 / Stephen Honey
Issue: 7660 / Categories: Features , Profession , Marketing
printer mail-detail

Be on trend. Be on video!

© Copyright LexisNexis 2026. All Rights Reserved.

Stephen Honey explains how video is taking centre stage in many law firm marketing campaigns

Several factors have increased the profile of video as an internet marketing tool, with perhaps the most important being the rapid growth of the video-sharing site YouTube. The site celebrated its 10th birthday earlier this year and now boasts over 1bn users. It is also now thought to be the second largest search engine, processing more than 3bn searches a month.

While previously regarded as somewhere you could experience the guilty pleasures of watching skateboarding dogs or piano-playing cats, the sheer size of its reach now makes YouTube a credible forum for business communication with a number of leading law firms—including Irwin Mitchell, Thomas Eggar and Winn Solicitors—now operating their own channels.

From March this year, Twitter users have been able to embed video in their tweets, further increasing the ease with which filmed content can be incorporated into marketing campaigns.

Opportunities for law firms

Despite these advantages, New Law Journal reported last October

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Read All
Sponsored by
Forbes Solicitors—Stephen Barnfield

Forbes Solicitors—Stephen Barnfield

Regulatory team boosted by partner hire amid rising health and safety demand

Arc Pensions Law—Kris Weber

Arc Pensions Law—Kris Weber

Legal director promoted to partner at specialist pensions firm

Clarke Willmott—Jonathan Cree

Clarke Willmott—Jonathan Cree

Residential development capability expands with partner hire in Birmingham

NEWS
Read All
NLJ this week: Mazur and more—inside the litigation frontline

From blockbuster judgments to procedural shake-ups, the courts are busy reshaping litigation practice. Writing in NLJ this week, Professor Dominic Regan of City Law School hails the Court of Appeal's 'exquisite judgment’ in Mazur restoring the role of supervised non-qualified staff, and highlights a ‘mammoth’ damages ruling likened to War and Peace, alongside guidance on medical reporting fees, where a pragmatic 25% uplift was imposed

NLJ this week: Social media bans for children spark legal dilemmas
Momentum is building behind proposals to restrict children’s access to social media—but the legal and practical challenges are formidable. In NLJ this week, Nick Smallwood of Mills & Reeve examines global moves, including Australia’s under-16 ban and the UK's consultation
NLJ this week: Leasehold reform risks creating ‘forgotten freeholders’
Reforms designed to rebalance landlord-tenant relations may instead penalise leaseholders themselves. In this week's NLJ, Mike Somekh of The Freehold Collective warns that the Leasehold and Freehold Reform Act 2024 risks creating an ‘underclass’ of resident-controlled freehold companies
NLJ this week: Court of Appeal clarifies when a claim truly begins
Timing is everything—and the Court of Appeal has delivered clarity on when proceedings are ‘brought’. In his latest 'Civil way' column for NLJ, Stephen Gold explains that a claim is issued for limitation purposes when the claim form is delivered to the court, even if fees are underpaid
NLJ this week: Split FDRs could ease pressure—and boost settlements
The traditional ‘single, intensive day’ of financial dispute resolution (FDR) may be due for a rethink. Writing in NLJ this week, Rachel Frost-Smith and Lauren Guiler of Birketts propose a ‘split FDR’ model, separating judicial evaluation from negotiation
Copyright © 2026 LexisNexis
back-to-top-scroll