Brand GB—Little Britain v Great Britain?

Brexit will test the case as to whether we are Little Britain or Great Britain on the international stage. Alone, without the comfort of the EU, exacerbated by the global pandemic, the overwhelming necessity for our cultural and financial survival lies in our continued ability to attract others with Brand GB: to pull foreign trade, business, and investment in and push the UK out. We are in for the fight of our lives; the economic battleground centres on us retaining influence, power, knowledge, and innovation outside the collective security of the EU.

Jewel in the crown

This should cause us to reflect on what is our ‘greatness’—our appeal—and then maximise how we positively best exploit it. We should consider such before blindly playing our hand—wildly throwing hope on star performers, new trade deals or selling the silverware. Our greatness is based on our history, culture, and institutions,