Consumers of legal services prefer well-known brand names, such as banks and retailers, yet six out of 10 cannot name a single law firm.
Consumers of legal services prefer well-known brand names, such as banks and retailers, yet six out of 10 cannot name a single law firm.
Magic circle and large national or regional law practices are the best known among consumers, according to a survey of more than 2,000 people published this week by the national network of law firms, the Legal Alliance.
More than half of participants said they would go to a well known brand for legal services.
On the plus side for law firms, some 88% of those surveyed said the ability to access legal services locally was important. Roughly the same number said they would be less likely to use a remote or call centre based legal service.
Jon Bostock, chief executive of the Legal Alliance, says: “Consumers will access legal services through brands in the future, as is the case in most other markets, but that’s not to say solicitors are redundant in the current climate.
“Within the first month since launching our first brand partnerships we are already generating hundreds of legal work opportunities and more will follow as more brand partners continue to join us. Brands represent the future of the legal service market and distributors must recognise the benefits of a changing landscape.”
Nick Jervis, director of legal marketing firm, Samson Consulting, says: “It is important for firms to keep up contact with past clients and, with all the software available these days, there is no excuse for not doing so.”
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