Byfield Consultancy

Legal and litigation PR company Byfield Consultancy has announced a double appointment, with Jeff Segvich joining as associate director and Asad Moghal as digital and content manager.

Jeff Segvich joins the company after almost five years as associate vice president at LANE PR in Portland, Oregon. He has plentiful experience of working with US law firms, private equity companies and investment banks on a range of campaigns, and will act as head of transatlantic relationships in his new role as associate director.

Asad Moghal has moved to the position of digital and content manager from Marketing Derby, where he worked with local authorities, businesses, charities and the general public. At Byfield, he will take responsibility for providing its clients with social media training, digital strategy and support.

Managing director of Byfield Gus Sellitto said: ‘It’s great to have both Jeff and Asad on board. Jeff will work closely with me and our management team to support our business as we move to the next stage of our growth. Jeff’s experience of working both in-house and at an agency combined with his knowledge of the American legal market will be a valuable resource to our clients moving forward, particularly those with transatlantic operations or aspirations.

‘Asad’s remit is to develop further our fast-growing social media and content creation services for the legal sector, building on our strong track record in media relations, litigation PR, crisis management and thought leadership research.’