EU laws on cookies are not being followed
More than half of public and private sector organisations are failing to comply with EU laws on cookies and are at risk of fines of up to £500,000.
Research by accountants KPMG among 55 major UK organisations uncovered potential breaches of internet user privacy at 51% of these, despite the introduction of the EU Directive on Privacy and Electronic Communications one year ago. Some organisations that were compliant 12 months ago are now in breach of the legal requirements.
More than 40% of the websites analysed use “implicit” compliance to obtain consent before installing cookies that pass on information about browsing habits to third parties. This is compliant with UK law but not enough to fully satisfy the EU Directive which requires “explicit” consent to be obtained.
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