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Five ways to capture more client leads

22 November 2019 / Claire Smith
Issue: 7865 / Categories: Features , Profession
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The legal services market is highly competitive and the proliferation of new technology is overhauling how law firms deliver value and how clients buy legal services

The legal services market is highly competitive and the proliferation of new technology is overhauling how law firms deliver value and how clients buy legal services. Consequently, customer service is a hot topic.

Today’s clients demand faster, more transparent and more human experiences. Plus, they are well informed, and less loyal too. Faced with this new set of client needs, firms have an opportunity to rethink how they shape the client experience and show themselves to be relevant. Telephone answering and live chat services are part of the solution, as they help firms to improve client care and capitalise on new leads. Claire Smith, Head of Business Development at Moneypenny, which provides telephone answering and live chat services to more than 950 legal practices across the UK, including more than 60 of the Top 200, shares her top tips to never miss a

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MOVERS & SHAKERS

DWF—19 appointments

DWF—19 appointments

Belfast team bolstered by three senior hires and 16 further appointments

Cadwalader—Andro Atlaga

Cadwalader—Andro Atlaga

Firm strengthens leveraged finance team with London partner hire

Knights—Ella Dodgson & Rebecca Laffan

Knights—Ella Dodgson & Rebecca Laffan

Double hire marks launch of family team in Leeds

NEWS
Charles Pigott of Mills & Reeve reports on Haynes v Thomson, the first judicial application of the Supreme Court’s For Women Scotland ruling in a discrimination claim, in this week's NLJ
Charlie Mercer and Astrid Gillam of Stewarts crunch the numbers on civil fraud claims in the English courts, in this week's NLJ. New data shows civil fraud claims rising steadily since 2014, with the King’s Bench Division overtaking the Commercial Court as the forum of choice for lower-value disputes
The Supreme Court issued a landmark judgment in July that overturned the convictions of Tom Hayes and Carlo Palombo, once poster boys of the Libor and Euribor scandal. In NLJ this week, Neil Swift of Peters & Peters considers what the ruling means for financial law enforcement
Small law firms want to embrace technology but feel lost in a maze of jargon, costs and compliance fears, writes Aisling O’Connell of the Solicitors Regulation Authority in this week's NLJ
Artificial intelligence may be revolutionising the law, but its misuse could wreck cases and careers, warns Clare Arthurs of Penningtons Manches Cooper in this week's NLJ
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