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22 November 2019 / Claire Smith
Issue: 7865 / Categories: Features , Profession
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Five ways to capture more client leads

The legal services market is highly competitive and the proliferation of new technology is overhauling how law firms deliver value and how clients buy legal services

The legal services market is highly competitive and the proliferation of new technology is overhauling how law firms deliver value and how clients buy legal services. Consequently, customer service is a hot topic.

Today’s clients demand faster, more transparent and more human experiences. Plus, they are well informed, and less loyal too. Faced with this new set of client needs, firms have an opportunity to rethink how they shape the client experience and show themselves to be relevant. Telephone answering and live chat services are part of the solution, as they help firms to improve client care and capitalise on new leads. Claire Smith, Head of Business Development at Moneypenny, which provides telephone answering and live chat services to more than 950 legal practices across the UK, including more than 60 of the Top 200, shares her top tips to never miss a

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NEWS
Children can claim for ‘lost years’ damages in personal injury cases, the Supreme Court has held in a landmark judgment
The cab-rank rule remains a bulwark of the rule of law, yet lawyers are increasingly judged by their clients’ causes. Writing in NLJ this week, Ian McDougall, president of the LexisNexis Rule of Law Foundation, warns that conflating representation with endorsement is a ‘clear and present danger’
Holiday lets may promise easy returns, but restrictive covenants can swiftly scupper plans. Writing in NLJ this week, Andrew Francis of Serle Court recounts how covenants limiting use to a ‘private dwelling house’ or ‘private residence’ have repeatedly defeated short-term letting schemes
Artificial intelligence (AI) is already embedded in the civil courts, but regulation lags behind practice. Writing in NLJ this week, Ben Roe of Baker McKenzie charts a landscape where AI assists with transcription, case management and document handling, yet raises acute concerns over evidence, advocacy and even judgment-writing
The Supreme Court has drawn a firm line under branding creativity in regulated markets. In Dairy UK Ltd v Oatly AB, it ruled that Oatly’s ‘post-milk generation’ trade mark unlawfully deployed a protected dairy designation. In NLJ this week, Asima Rana of DWF explains that the court prioritised ‘regulatory clarity over creative branding choices’, holding that ‘designation’ extends beyond product names to marketing slogans
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