Medical Negligence and personal injury solicitors Fletchers Group has recently hired experienced marketer, David Burke, as Director of Marketing to oversee a re-vamped marketing strategy that applies FMCG techniques to bring new customers to the firm.
David (pictured) has worked for a number of blue chip consumer brands, including Typhoo Tea and Kelloggs. He reports to Group CMO, Alex Kenny.
Commenting on his new role, David said: 'It’s great to have the chance to apply my FMCG background in a different sector, and I’m excited by the opportunity at Fletchers.
'I have a clear brief to grow our brands across Med Neg, PI, Serious Injury and Cycling, as part of a highly talented team. Post pandemic, consumers are significantly more digitally savvy, yet legal services still has an analogue reputation.
'I’m keen to change this perception and am really looking forward to making us a leader in the way law firms communicate with customers.'
Alex Kenny added: 'This appointment marks our determination to capitalise on these investments and bring David’s experience working with consumer brands to our legal services proposition.
'David is an exceptional marketer with the drive and capability to change the way we communicate with our target customers and differentiate ourselves from competitors.'
