From tactical to brand led growth

• Making the correct branding decisions for your law firm.
• Understanding your target audience.
• Pushing for long term sustainable growth.

Growth is a constant driving force for law firms. With competition seeming to be constantly intensifying, ensuring your brand stands out and attracts new customers is often a key concern for firms in the sector.

Yet when it comes to your brand being a powerful acquisition tool, we’re often faced with a choice to make: short term tactical growth (hit the figures you need now) or long-term brand led growth. Having long term sustainable growth sounds great, but often the pressures of the short-term targets can pull our attention away from this, forcing us to chase the figures and targets in front of us.

When faced with a shift from tactical activity to drive client acquisition to a longer-term brand led approach, there is key criteria that is vital to success.

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