Complaints from the public about direct marketing have risen since the advent of the General Data Protection Regulation (GDPR), say commercial lawyers.
To make matters more complex, these complaints are often accompanied by a subject access request. The Information Commissioner’s Office (ICO) has now issued additional guidance on the rules regarding marketing materials.
In the fifth of a series of articles on the GDPR, Rollits partner Tom Morrison and senior solicitor David White assess the impact the GDPR has had on marketing activities three months after its 25 May implementation.
Morrison and White say: ‘The guidance from the ICO to date is helpful, but until there is clarity on the e-Privacy Regulation, the rules remain in a state of flux with no current end date in sight’.
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