Senior marketing hire for growing litigation firm
Merseyside-based Your Legal Friend has strengthened its senior team with the appointment of a new head of marketing.
John King joins the litigation firm to enhance its digital presence and develop integrated profile-raising campaigns for its specialist departments. With over five years’ experience in legal services marketing, Hehas a track record in driving cost efficiencies, increasing online visibility and lead generation whilst developing consumer brands.
John leads a team of six who are supporting the organisation’s growth in medical negligence, industrial disease, professional negligence and personal injury. He will also deliver marketing activity around a number of key cases, such as the pursuit of a group litigation order against Watchstone Group Plc (formerly known as Quindell), as well as further developing the Birkenhead firm’s CSR programme.
Colin Gibson, chief operating officer at Your Legal Friend, commented: “We operate in a highly competitive market which requires a detailed understanding of how to use digital channels to create efficient and effective campaigns.
“John’s extensive knowledge and expertise will ensure we continue to communicate our services to potential clients in a highly targeted and measurable way.”
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