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10 January 2025 / Andy Cullwick
Issue: 8099 / Categories: Features , Profession , Marketing , Legal services , Technology
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How does social media slot into the marketing mix? Andy Cullwick sets out some top tips for cutting through the noise & making the most of your online platform

One in four law firm partners think social media is a waste of time, yet firms continue to spend around a quarter of their marketing budgets on the channel, according to research for First4Lawyers’ tenth annual white paper.

The independent study of senior marketers at 100 law firms revealed that most are spending significant sums on social media but seeing little in return. Despite identifying other channels such as search engine optimisation (SEO), email marketing and event sponsorship as more effective, firms do nonetheless recognise the potential power of social media as part of the buying journey. A third cited getting to grips with it and keeping on top of trends as one of their main challenges for the year ahead.

The white paper ‘TikTok or TikNot: Law firms in the social media age’ also analysed the performance

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MOVERS & SHAKERS

Birketts—trainee cohort

Birketts—trainee cohort

Firm welcomes new cohort of 29 trainee solicitors for 2025

Keoghs—four appointments

Keoghs—four appointments

Four partner hires expand legal expertise in Scotland and Northern Ireland

Brabners—Ben Lamb

Brabners—Ben Lamb

Real estate team in Yorkshire welcomes new partner

NEWS
Robert Taylor of 360 Law Services warns in this week's NLJ that adoption of artificial intelligence (AI) risks entrenching disadvantage for SME law firms, unless tools are tailored to their needs
The Court of Protection has ruled in Macpherson v Sunderland City Council that capacity must be presumed unless clearly rebutted. In this week's NLJ, Sam Karim KC and Sophie Hurst of Kings Chambers dissect the judgment and set out practical guidance for advisers faced with issues relating to retrospective capacity and/or assessments without an examination
Delays and dysfunction continue to mount in the county court, as revealed in a scathing Justice Committee report and under discussion this week by NLJ columnist Professor Dominic Regan of City Law School. Bulk claims—especially from private parking firms—are overwhelming the system, with 8,000 cases filed weekly
Charles Pigott of Mills & Reeve charts the turbulent progress of the Employment Rights Bill through the House of Lords, in this week's NLJ
From oligarchs to cosmetic clinics, strategic lawsuits against public participation (SLAPPs) target journalists, activists and ordinary citizens with intimidating legal tactics. Writing in NLJ this week, Sadie Whittam of Lancaster University explores the weaponisation of litigation to silence critics
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