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10 January 2025 / Andy Cullwick
Issue: 8099 / Categories: Features , Profession , Marketing , Legal services , Technology
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How does social media slot into the marketing mix? Andy Cullwick sets out some top tips for cutting through the noise & making the most of your online platform

One in four law firm partners think social media is a waste of time, yet firms continue to spend around a quarter of their marketing budgets on the channel, according to research for First4Lawyers’ tenth annual white paper.

The independent study of senior marketers at 100 law firms revealed that most are spending significant sums on social media but seeing little in return. Despite identifying other channels such as search engine optimisation (SEO), email marketing and event sponsorship as more effective, firms do nonetheless recognise the potential power of social media as part of the buying journey. A third cited getting to grips with it and keeping on top of trends as one of their main challenges for the year ahead.

The white paper ‘TikTok or TikNot: Law firms in the social media age’ also analysed the performance

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MOVERS & SHAKERS

Mourant—Stephen Alexander

Mourant—Stephen Alexander

Jersey litigation lead appointed to global STEP Council

mfg Solicitors—nine trainees

mfg Solicitors—nine trainees

Firm invests in future talent with new training cohort

360 Law Group—Anthony Gahan

360 Law Group—Anthony Gahan

Investment banking veteran appointed as chairman to drive global growth

NEWS
Artificial intelligence may be revolutionising the law, but its misuse could wreck cases and careers, warns Clare Arthurs of Penningtons Manches Cooper in this week's NLJ
Bea Rossetto of the National Pro Bono Centre makes the case for ‘General Practice Pro Bono’—using core legal skills to deliver life-changing support, without the need for niche expertise—in this week's NLJ
Small law firms want to embrace technology but feel lost in a maze of jargon, costs and compliance fears, writes Aisling O’Connell of the Solicitors Regulation Authority in this week's NLJ
Charles Pigott of Mills & Reeve reports on Haynes v Thomson, the first judicial application of the Supreme Court’s For Women Scotland ruling in a discrimination claim, in this week's NLJ
The Supreme Court issued a landmark judgment in July that overturned the convictions of Tom Hayes and Carlo Palombo, once poster boys of the Libor and Euribor scandal. In NLJ this week, Neil Swift of Peters & Peters considers what the ruling means for financial law enforcement
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