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04 November 2010 / Joe Reevy
Issue: 7440 / Categories: Features , Profession , Marketing
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Making it work

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Websites & web-based marketing tips from Joe Reevy

My favourite quote about professional services marketing is from David Cottle, a consultant in growth and profitability, who says: “nobody cares how much you know until they know how much you care.” Never were there truer words spoken.

The failure to take that aphorism to heart is at the root of why so many law firm websites fail to turn visitors into clients: your website shouldn’t be about you, it should be about visitors to the site, who are, or who you hope will become, your clients. Specifically, it should be about how you can help them with their problems and how nice, approachable and client-centred you are: there is solid research evidence that being friendly and approachable is more important in attracting and retaining clients than being just excellent lawyers.

So… how to do it?

Let’s start with what you must have. You must have the information on your site to make it legally compliant and disability friendly.

Second, when you are looking

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MOVERS & SHAKERS

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Switalskis—Naila Arif, Harriet Findlay & Ellie Thompson

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Firm awards training contracts to paralegals through internal programme

Ward Hadaway—Matthew Morton

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Private client disputes specialist joins commercial litigation team

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Cumbria firm appoints new head of residential property

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A Court of Appeal ruling has clarified that ‘rent’ must be monetary—excluding tenants paid in labour from statutory protection. In this week's NLJ, James Naylor explains Garraway v Phillips, where a tenant worked two days a week instead of paying rent
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Three men wrongly imprisoned for a combined 77 years have been released—yet received ‘not a penny’ in compensation, exposing deep flaws in the justice system. Writing in NLJ this week, Dr Jon Robins reports on Justin Plummer, Oliver Campbell and Peter Sullivan, whose convictions collapsed amid discredited forensics, ‘oppressive’ police interviews and unreliable ‘cell confessions’
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Family law must shift from conflict-driven litigation to child-centred problem-solving, according to a major new report. Writing in NLJ this week, Caroline Bowden of Anthony Gold outlines findings showing overwhelming support for reform, with 92% agreeing lawyers owe duties to children as well as clients
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