- The impact of the GDPR one year on from its implementation.
- Potential challenges the data protection world could face in light of technological advances.
Anyone who has seen Apple’s recent advert for its latest iPhone will have noticed that the advert is centred on privacy, declaring: ‘If privacy matters in your life, it should matter to the phone your life is on’. Apple has historically made privacy a focal point in the design of its products and used it as a selling tool in its marketing campaigns. The latest advert is, however, a step up and certainly intends to leave the viewer in no doubt that Apple takes data protection seriously.
The timing of the advert is not inconsequential: it arrived on our screens weeks after a FaceTime bug was discovered which enabled individuals to make calls via the Apple platform and listen to the recipient’s audio without the recipient having
