Minster Law—Maggie Game

Insurance and transformation specialist Maggie Game has been appointed chief operating officer (COO) at Minster Law, commencing her new role at the Yorkshire-based law firm on 6 April.

Shirley Woolham, CEO of Minster Law said: 'Maggie is a hugely important signing for us. She is an exceptionally talented change agent with deep experience of transforming businesses in financial services and especially insurance.” 

'It is great that she is joining us at such an exciting time for Minster Law and bringing her expertise in transformational change to an already diverse executive team.'

Shirley continued: 'Whilst we provide legal services as a very proud law firm, we are organised as a digital customer service business and we measure our success on excellent customer outcomes which drive strong economic and brand benefits for our partners.'

'Our digital transformation journey has helped us understand how extensively a business needs to embrace change to support a truly digital agenda. Maggie will be driving forward Minster Law’s digital and data-enabled operating model, which is key to meeting our strategic ambitions to be the leading legal services provider to the insurance sector.'

Commenting on her new role, Maggie said: 'Minster Law is one of those firms that is consistently cited as a pioneer in what is a very traditional sector. Minster has been at the forefront of the digital evolution in legal services for many years, from the early days of customer-self-service to the use of AI and, more recently, the launch of INK – which is transforming the customer experience in personal injury claims.'

She added: 'I was also attracted to Minster Law because the company thinks and does things differently and has an immensely strong consumer focus. The experience of the executive team spans numerous sectors from insurance and financial services to claims management and retail, which has created an entrepreneurial culture that feels less hidebound by lawyerly tradition.' 

'I am joining at a challenging time for claims, but in our industry and, as the economy reopens, there are exciting opportunities open to well-organised, digitally savvy businesses that champion the consumer.'

'My priority will be to ensure Minster Law further builds its reputation as a 2020s law firm and I look forward to working alongside Shirley and the rest of the Minster Law team to realise our ambitious growth plans.'