High stakes litigation requires careful media management, writes James Lynch, partner, Maltin PR, in this week’s NLJ
Lynch explains why ‘legal teams are now expected to factor reputational considerations into case strategy from the outset’, and increasingly work alongside litigation public relations professionals to develop communication plans, brief journalists, correct misinformation and ensure consistency of approach.
For corporates and high-profile individuals, litigation means ‘reputational exposure, often on a global scale’ as well as legal risk. Group action litigation can be particularly risky as they ‘are by their very nature a David v Goliath story’ and therefore simple for journalists to frame in a way that casts the company in a bad light.RELATED ARTICLES
