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20 June 2025 / James Lynch
Issue: 8121 / Categories: Features , Legal services , Dispute resolution , Media
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Reputation on trial

223023
James Lynch, a partner at Maltin PR, explains why the role of public relations experts is becoming increasingly critical in litigation

England and Wales remains one of the world’s leading jurisdictions for high-value litigation and arbitration, bolstered by the London courts’ global reputation for impartiality and independence. Even after Brexit, English law underpins billions in international contracts and transactions, with legal services contributing £60bn to the UK economy. From contractual disputes to defamation and collective actions, London routinely hears cases that draw significant international attention. For litigants—particularly corporates and high-profile individuals—this means not only legal risk but also reputational exposure, often on a global scale.

Legal teams are now expected to factor reputational considerations into case strategy from the outset. Increasingly, litigation public relations (PR) professionals work in tandem with legal counsel to develop communication plans, monitor press interest, brief journalists on the case where appropriate, and correct any published misinformation—all while ensuring consistency with the legal approach. The myriad rules around communicating throughout the legal proceedings require an expert touch

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MOVERS & SHAKERS

Harneys—Maggie Kwok & George Weston

Harneys—Maggie Kwok & George Weston

Harneys senior leadership appointments

Freeths—Keith Browne & Jim Jordan

Freeths—Keith Browne & Jim Jordan

Freeths strengthens London Construction and Engineering practice with two strategic senior hires

Anthony Collins—Laura Moss

Anthony Collins—Laura Moss

Anthony Collins announces strategic hire to deepen skills base in the social business sector

NEWS
More than 100 teams from the legal and financial services sectors competed in five sports at the 51st Law Society RFC Festival of Sport earlier this month
Part-time status need only be an effective cause of less favourable treatment, rather than the sole cause, the Supreme Court has held in Augustine v Data Cars
Britain’s new acknowledgement that Israel’s occupation is unlawful, and accompanying settlement-goods ban and sanctions, is significant but overdue, argue Danny Friedman KC and Victor Kattan in NLJ this week
New planning fee rises, wider trade union access rights and a service-by-email trap feature in Stephen Gold’s latest Civil Way
Existing defamation law can respond to AI ‘hallucinations’, but allocating responsibility will prove harder where outputs reach users without human intervention
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