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20 June 2025 / James Lynch
Issue: 8121 / Categories: Features , Legal services , Dispute resolution , Media
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Reputation on trial

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James Lynch, a partner at Maltin PR, explains why the role of public relations experts is becoming increasingly critical in litigation

England and Wales remains one of the world’s leading jurisdictions for high-value litigation and arbitration, bolstered by the London courts’ global reputation for impartiality and independence. Even after Brexit, English law underpins billions in international contracts and transactions, with legal services contributing £60bn to the UK economy. From contractual disputes to defamation and collective actions, London routinely hears cases that draw significant international attention. For litigants—particularly corporates and high-profile individuals—this means not only legal risk but also reputational exposure, often on a global scale.

Legal teams are now expected to factor reputational considerations into case strategy from the outset. Increasingly, litigation public relations (PR) professionals work in tandem with legal counsel to develop communication plans, monitor press interest, brief journalists on the case where appropriate, and correct any published misinformation—all while ensuring consistency with the legal approach. The myriad rules around communicating throughout the legal proceedings require an expert touch

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NEWS
The Law Society RFC Festival of Sport returns next month, bringing together legal and financial services professionals for one of the sector’s largest annual sporting events
Legal aid deserts leave almost one in four without adequate access to justice
The Solicitors Regulation Authority (SRA) has warned solicitors and law firms that using artificial intelligence does not alter their professional obligations, amid concerns over inaccurate legal material and client confidentiality
From forgotten interest claims to case-management appeals, a string of procedural developments offers useful—and occasionally cautionary—lessons for practitioners

Jonathan Fisher KC highlights that it now accounts for around 40% of criminal offences, with roughly 70% involving technology, and argues that the UK cannot simply prosecute its way out of the problem. Detection, investigation and prosecution all require improvement, while different fraud types demand tailored responses.

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