The pandemic narrowed the options for law firm marketing events, leading to a plethora of webinars and Zoom networking events. But, with everyone using the same approaches, how do you cut through the noise and make yourself stand out?
Writing in NLJ this week, Leor Franks, Kingsley Napley’s director of business development and marketing, advises focusing on the client.
Begin by understanding the client’s perspective of your firm’s profile, and be clear about your targets and tactics before investing.
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