Digital marketing requires ‘a holistic approach’, Daniel O’Connor, co-founder of Transform Digital Marketing, writes in NLJ this week.
The COVID-19 pandemic accelerated the move online, changing the behaviour of consumers. How can law firms and chambers best adapt to the new circumstances?
O’Connor sets out some of the key digital marketing activities law firms have been engaging with during the pandemic. He advises ‘the challenge is not to jump straight into tactics.
‘Digital marketing is not a separate activity…the most successful digital marketing practitioners take a strategic outlook, putting objectives and their market first’.
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