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15 September 2011 / Richard Pettet
Issue: 7481 / Categories: Features , Profession , Marketing
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The rules of engagement

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Richard Pettet urges lawyers to make the most of social networking opportunities

The revolutionary new way to access legal services!” screamed the cartoon woman fronting the QualitySolicitors/WHSmith advert, an advert not in The Lawyer but on the front page of the Sunday Times. This comes on the back of QualitySolicitors’ prime time ITV campaign with the same cartoon woman floating across England in a balloon, enfranchising well-established local law firms into the QualitySolicitors brand. Earlier this year we had the regional ITV and Sky1 campaigns from legal price comparison website Wigster—more cartoon-based frolics there, too—and Location, Location, Location’s Phil Spencer fronting InDeed’s conveyancing adverts on behalf of the people behind RightMove. Don’t be surprised if there’s a Christmas version with Phil selling us conveyancing gift sets.

All this loud legal marketing is a pre-emptive move by some astute people to get a head start on the Legal Services Act and the introduction of alternative business structures (ABSs) next month. On a less garish note, we also have The Co-op and The AA offering

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MOVERS & SHAKERS

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Sponsored by
Switalskis—Naila Arif, Harriet Findlay & Ellie Thompson

Switalskis—Naila Arif, Harriet Findlay & Ellie Thompson

Firm awards training contracts to paralegals through internal programme

Ward Hadaway—Matthew Morton

Ward Hadaway—Matthew Morton

Private client disputes specialist joins commercial litigation team

Thomson Hayton Winkley—Nina Hood

Thomson Hayton Winkley—Nina Hood

Cumbria firm appoints new head of residential property

NEWS
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NLJ this week: Divorce ‘nuclear weapon’ freezes assets but entangles outsiders
Freezing orders in divorce proceedings can unexpectedly ensnare third parties and disrupt businesses. In NLJ this week, Lucy James of Trowers & Hamlins explains how these orders—dubbed a ‘nuclear weapon’—preserve assets but can extend far beyond spouses to companies and business partners 
NLJ this week: What counts as ‘rent’? Court says labour alone won’t do
A Court of Appeal ruling has clarified that ‘rent’ must be monetary—excluding tenants paid in labour from statutory protection. In this week's NLJ, James Naylor explains Garraway v Phillips, where a tenant worked two days a week instead of paying rent
NLJ this week: Freed but failed—justice system leaves the innocent empty-handed
Three men wrongly imprisoned for a combined 77 years have been released—yet received ‘not a penny’ in compensation, exposing deep flaws in the justice system. Writing in NLJ this week, Dr Jon Robins reports on Justin Plummer, Oliver Campbell and Peter Sullivan, whose convictions collapsed amid discredited forensics, ‘oppressive’ police interviews and unreliable ‘cell confessions’
NLJ this week: Clarity on whistleblowing, settlements and tribunal limits
A quiet month for employment cases still delivers key legal clarifications. In his latest Employment Law Brief for NLJ, Ian Smith reports that whistleblowing protection remains intact even where disclosures are partly self-serving, provided the worker reasonably believes they serve the ‘public interest’ 
NLJ this week: Family law urged to ditch adversarial instincts
Family law must shift from conflict-driven litigation to child-centred problem-solving, according to a major new report. Writing in NLJ this week, Caroline Bowden of Anthony Gold outlines findings showing overwhelming support for reform, with 92% agreeing lawyers owe duties to children as well as clients
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