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Too little too late?

11 March 2011 / Jon Robins
Issue: 7456 / Categories: Opinion , Legal services , Marketing
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The holy grail of the post-Legal Services Act world appears to be the creation of a solicitor-led legal brand instantly recognisable by the public...

Are law firms too late to build the solicitor brand? asks Jon Robins

The holy grail of the post-Legal Services Act world appears to be the creation of a solicitor-led legal brand instantly recognisable by the public and which will see off competition from all those household names—Co-Op, Halifax,
Which? et al—heading their way.

National branding

The speed at which firms appear to be signing up to the QualitySolicitors scheme—100 new branches opened last week—suggests a somewhat late-in-the-day conversion on the part of the profession to the belief that salvation does indeed lie in the power of collective marketing schemes. Either that or it suggests the beginnings of mass panic ahead of the 6 October start date for alternative business structures (ABSs).

Another attempt to create a national legal brand called Face 2 Face Solicitors was launched earlier this month. It claims to be “the first solicitors’ franchise”

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MOVERS & SHAKERS

DWF—19 appointments

DWF—19 appointments

Belfast team bolstered by three senior hires and 16 further appointments

Cadwalader—Andro Atlaga

Cadwalader—Andro Atlaga

Firm strengthens leveraged finance team with London partner hire

Knights—Ella Dodgson & Rebecca Laffan

Knights—Ella Dodgson & Rebecca Laffan

Double hire marks launch of family team in Leeds

NEWS
Charles Pigott of Mills & Reeve reports on Haynes v Thomson, the first judicial application of the Supreme Court’s For Women Scotland ruling in a discrimination claim, in this week's NLJ
Charlie Mercer and Astrid Gillam of Stewarts crunch the numbers on civil fraud claims in the English courts, in this week's NLJ. New data shows civil fraud claims rising steadily since 2014, with the King’s Bench Division overtaking the Commercial Court as the forum of choice for lower-value disputes
The Supreme Court issued a landmark judgment in July that overturned the convictions of Tom Hayes and Carlo Palombo, once poster boys of the Libor and Euribor scandal. In NLJ this week, Neil Swift of Peters & Peters considers what the ruling means for financial law enforcement
Small law firms want to embrace technology but feel lost in a maze of jargon, costs and compliance fears, writes Aisling O’Connell of the Solicitors Regulation Authority in this week's NLJ
Artificial intelligence may be revolutionising the law, but its misuse could wreck cases and careers, warns Clare Arthurs of Penningtons Manches Cooper in this week's NLJ
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