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25 November 2022 / Andy Cullwick
Issue: 8004 / Categories: Features , Profession , Marketing , Legal services , Technology
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Window-dress to impress

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How good is your website? Andy Cullwick explains why it should always be a work in progress
  • The growing importance of websites for businesses, and for law in particular. Despite most firms investing in IT and online marketing, there are still basic errors being made.
  • Some top tips, including making websites mobile-friendly and fast, keeping on top of broken links, and demonstrating expertise, authority and trustworthiness (EAT) which Google uses to determine how highly to rank a page.

It has been more than 30 years since the very first webpage went live—aptly enough with instructions on how to use the World Wide Web. However, even its creator, computer scientist Tim Berners-Lee, could not have foreseen the future and the seismic effect his invention would have on all our lives.

The business of law, for example, is now largely—if not wholly—done online. Clients no longer need to see or even be in the same location as their lawyer.

But while having a website is the norm, how many are actually

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MOVERS & SHAKERS

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NLJ Career Profile: Daniel Burbeary, Michelman Robinson

NLJ Career Profile: Daniel Burbeary, Michelman Robinson

Daniel Burbeary, office managing partner of Michelman Robinson, discusses launching in London, the power of the law, and what the kitchen can teach us about litigating

Wedlake Bell—Rebecca Christie

Wedlake Bell—Rebecca Christie

Firm welcomes partner with specialist expertise in family and art law

Birketts—Álvaro Aznar

Birketts—Álvaro Aznar

Dual-qualified partner joins international private client team

NEWS
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NLJ this week: Driving test fraudsters steer towards jail
Cheating in driving tests is surging—and courts are responding firmly. Writing in NLJ this week, Neil Parpworth of De Montfort Law School charts a rise in impersonation and tech-assisted fraud, with 2,844 attempts recorded in a year
NLJ this week: Deepfakes demand data law muscle
As AI-generated ‘deepfake’ images proliferate, the law may already have the tools to respond. In NLJ this week, Jon Belcher of Excello Law argues that such images amount to personal data processing under UK GDPR
NLJ this week: 40% penalty for coercive control
In a striking financial remedies ruling, the High Court cut a wife’s award by 40% for coercive and controlling behaviour. Writing in NLJ this week, Chris Bryden and Nicole Wallace of 4 King’s Bench Walk analyse LP v MP [2025] EWFC 473
NLJ this week: Mbappé row spotlights ‘ethics bonuses’
A €60.9m award to Kylian Mbappé has refocused attention on football’s controversial ‘ethics bonus’ clauses. Writing in NLJ this week, Dr Estelle Ivanova of Valloni Attorneys at Law examines how such provisions sit within French labour law
NLJ this week: CPR tweak closes third-party disclosure gap
A seemingly dry procedural update may prove potent. In his latest 'Civil way' column for NLJ this week, Stephen Gold explains that new CPR 31.12A—part of the 193rd update—fills a ‘lacuna’ exposed in McLaren Indy v Alpa Racing
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