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25 November 2022 / Andy Cullwick
Issue: 8004 / Categories: Features , Profession , Marketing , Legal services , Technology
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Window-dress to impress

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How good is your website? Andy Cullwick explains why it should always be a work in progress
  • The growing importance of websites for businesses, and for law in particular. Despite most firms investing in IT and online marketing, there are still basic errors being made.
  • Some top tips, including making websites mobile-friendly and fast, keeping on top of broken links, and demonstrating expertise, authority and trustworthiness (EAT) which Google uses to determine how highly to rank a page.

It has been more than 30 years since the very first webpage went live—aptly enough with instructions on how to use the World Wide Web. However, even its creator, computer scientist Tim Berners-Lee, could not have foreseen the future and the seismic effect his invention would have on all our lives.

The business of law, for example, is now largely—if not wholly—done online. Clients no longer need to see or even be in the same location as their lawyer.

But while having a website is the norm, how many are actually

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MOVERS & SHAKERS

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Sponsored by
London Solicitors Litigation Association—John McElroy

London Solicitors Litigation Association—John McElroy

Fieldfisher partner appointed president as LSLA marks milestone year

Kingsley Napley—Kirsty Churm & Olivia Stiles

Kingsley Napley—Kirsty Churm & Olivia Stiles

Firm promotes two lawyers to partnership across employment and family

Foot Anstey—five promotions

Foot Anstey—five promotions

Firm promotes five lawyers to partnership across key growth areas

NEWS
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NLJ this week: Divorce ‘nuclear weapon’ freezes assets but entangles outsiders
Freezing orders in divorce proceedings can unexpectedly ensnare third parties and disrupt businesses. In NLJ this week, Lucy James of Trowers & Hamlins explains how these orders—dubbed a ‘nuclear weapon’—preserve assets but can extend far beyond spouses to companies and business partners 
NLJ this week: What counts as ‘rent’? Court says labour alone won’t do
A Court of Appeal ruling has clarified that ‘rent’ must be monetary—excluding tenants paid in labour from statutory protection. In this week's NLJ, James Naylor explains Garraway v Phillips, where a tenant worked two days a week instead of paying rent
Your magistrates’ court needs you!
Thousands more magistrates are to be recruited, under a major shake-up to speed up and expand the hiring process
NLJ this week: Freed but failed—justice system leaves the innocent empty-handed
Three men wrongly imprisoned for a combined 77 years have been released—yet received ‘not a penny’ in compensation, exposing deep flaws in the justice system. Writing in NLJ this week, Dr Jon Robins reports on Justin Plummer, Oliver Campbell and Peter Sullivan, whose convictions collapsed amid discredited forensics, ‘oppressive’ police interviews and unreliable ‘cell confessions’
NLJ this week: Clarity on whistleblowing, settlements and tribunal limits
A quiet month for employment cases still delivers key legal clarifications. In his latest Employment Law Brief for NLJ, Ian Smith reports that whistleblowing protection remains intact even where disclosures are partly self-serving, provided the worker reasonably believes they serve the ‘public interest’ 
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