header-logo header-logo

Window-dress to impress

25 November 2022 / Andy Cullwick
Issue: 8004 / Categories: Features , Profession , Marketing , Legal services , Technology
printer mail-detail
101257
How good is your website? Andy Cullwick explains why it should always be a work in progress
  • The growing importance of websites for businesses, and for law in particular. Despite most firms investing in IT and online marketing, there are still basic errors being made.
  • Some top tips, including making websites mobile-friendly and fast, keeping on top of broken links, and demonstrating expertise, authority and trustworthiness (EAT) which Google uses to determine how highly to rank a page.

It has been more than 30 years since the very first webpage went live—aptly enough with instructions on how to use the World Wide Web. However, even its creator, computer scientist Tim Berners-Lee, could not have foreseen the future and the seismic effect his invention would have on all our lives.

The business of law, for example, is now largely—if not wholly—done online. Clients no longer need to see or even be in the same location as their lawyer.

But while having a website is the norm, how many are actually

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Charles Russell Speechlys—Matthew Griffin

Charles Russell Speechlys—Matthew Griffin

Firm strengthens international funds capability with senior hire

Gilson Gray—Jeremy Davy

Gilson Gray—Jeremy Davy

Partner appointed as head of residential conveyancing for England

DR Solicitors—Paul Edels

DR Solicitors—Paul Edels

Specialist firm enhances corporate healthcare practice with partner appointment

NEWS
In this week's issue, Stephen Gold, NLJ columnist and former district judge, surveys another eclectic fortnight in procedure. With humour and humanity, he reminds readers that beneath the procedural dust, the law still changes lives
Generative AI isn’t the villain of the courtroom—it’s the misunderstanding of it that’s dangerous, argues Dr Alan Ma of Birmingham City University and the Birmingham Law Society in this week's NLJ
James Naylor of Naylor Solicitors dissects the government’s plan to outlaw upward-only rent review (UORR) clauses in new commercial leases under Schedule 31 of the English Devolution and Community Empowerment Bill, in this week's NLJ. The reform, he explains, marks a seismic shift in landlord-tenant power dynamics: rents will no longer rise inexorably, and tenants gain statutory caps and procedural rights
Writing in NLJ this week, James Harrison and Jenna Coad of Penningtons Manches Cooper chart the Privy Council’s demolition of the long-standing ‘shareholder rule’ in Jardine Strategic v Oasis Investments
Professor Dominic Regan of City Law School and the Frenkel Topping Group—AKA The insider—crowns Mazur v Charles Russell Speechlys LLP as his case of 2025 in his latest column for NLJ. The High Court’s decision—that non-authorised employees cannot conduct litigation, even under supervision—has sent shockwaves through the profession. Regan calls it the year’s defining moment for civil practitioners and reproduces a ‘cut-out-and-keep’ summary of key rulings from Mr Justice Sheldon
back-to-top-scroll