header-logo header-logo

Home Login E-newsletter About us

Window-dress to impress

© Copyright LexisNexis 2025. All Rights Reserved.
25 November 2022 / Andy Cullwick
Issue: 8004 / Categories: Features , Profession , Marketing , Legal services , Technology
printer mail-detail
101257
How good is your website? Andy Cullwick explains why it should always be a work in progress
  • The growing importance of websites for businesses, and for law in particular. Despite most firms investing in IT and online marketing, there are still basic errors being made.
  • Some top tips, including making websites mobile-friendly and fast, keeping on top of broken links, and demonstrating expertise, authority and trustworthiness (EAT) which Google uses to determine how highly to rank a page.

It has been more than 30 years since the very first webpage went live—aptly enough with instructions on how to use the World Wide Web. However, even its creator, computer scientist Tim Berners-Lee, could not have foreseen the future and the seismic effect his invention would have on all our lives.

The business of law, for example, is now largely—if not wholly—done online. Clients no longer need to see or even be in the same location as their lawyer.

But while having a website is the norm, how many are actually

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Read All
Sponsored by
Pillsbury—Peter O’Hare

Pillsbury—Peter O’Hare

Partner hire bolstersprivate capital and global aviation finance offering

Morae—Carla Mendy

Morae—Carla Mendy

Digital and business solutions firm appoints chief operating officer

Twenty Essex—Clementine Makower & Stephen Du

Twenty Essex—Clementine Makower & Stephen Du

Set welcomes two experienced juniors as new tenants

NEWS
Read All
NLJ this week: Alarm bells over Mazur
The High Court’s decision in Mazur v Charles Russell Speechlys has thrown the careers of experienced CILEX litigators into jeopardy, warns Fred Philpott of Gough Square Chambers in NLJ this week
NLJ this week: Jury trial & a constitutional illusion
Sir Brian Leveson’s claim that there is ‘no right to jury trial’ erects a constitutional straw man, argues Professor Graham Zellick KC in NLJ this week. He argues that Leveson dismantles a position almost no-one truly holds, and thereby obscures the deeper issue: the jury’s place within the UK’s constitutional tradition
NLJ this week: The rise—and risks—of going private
Why have private prosecutions surged despite limited data? Niall Hearty of Rahman Ravelli explores their rise in this week's NLJ 
NLJ this week: Human rights disputes push courts to redefine their role
The public law team at Herbert Smith Freehills Kramer surveys significant recent human rights and judicial review rulings in this week's NLJ
NLJ this week: Debarment orders—shortcut or minefield?
In this week's NLJ, Mary Young of Kingsley Napley examines how debarring orders, while attractive to claimants seeking swift resolution, can complicate trials—most notably in fraud cases requiring ‘particularly cogent’ proof
Copyright © 2025 LexisNexis
back-to-top-scroll