How can UK firms attract work from the American companies?
UK law firms hoping to attract work from American companies need to be able to “get the job done” and be recommended by other in-house lawyers, according to a LexisNexis Martindale-Hubbell study, The Selection and Retention of International Law Firms. Wooing a company’s principal law firm can also help a firm gain work, as can a strong presence in websites, seminars, conferences, internet searches and legal directories.
Corporations in the US, Canada and south and central America spend 20-30% of their legal budget on foreign law firms, and western Europe attracts the lion’s share. Intellectual property is the area most often outsourced to foreign firms (40% use foreign firms for at least one-fifth of intellectual property work), followed by litigation and employment law.
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