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31 May 2024 / Teja Pisk
Issue: 8073 / Categories: Features , Commercial , Environment , Company
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Anti-greenwashing rules: climate compliance

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The FCA’s new anti-greenwashing rule has come into force. Businesses need to act—right now—writes Teja Pisk
  • The FCA’s new greenwashing measures aim to protect consumers and improve trust in sustainable investment products and services.
  • Firms must act now or risk ramifications under civil, criminal or regulatory enforcement proceedings—and stay on top of future legislative changes.

In keeping with growing consumer interest in sustainability, the number of products and services claiming to be sustainable and environmentally friendly has increased exponentially in recent years.

This boom in ‘green’ branding has fuelled concerns that organisations are ‘greenwashing’, ie, making false, misleading or unsubstantiated claims about the environmental benefits or impact of their business, products or services.

Changing at pace

The UK’s environmental, social and governance (ESG) legal and regulatory landscape has historically been relatively fragmented (greenwashing, for example, still has no legal definition), but that is now changing at pace, with an array of new ESG-related legislation and regulation that businesses must comply with.

One such development has come from the Financial

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MOVERS & SHAKERS

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Sidley—James Inness

Sidley—James Inness

Partner joins capital markets team in London office

Haynes Boone—William Cecil

Haynes Boone—William Cecil

Firm announces appointment of partner as UK general counsel

Devonshires—Nicholas Barrows

Devonshires—Nicholas Barrows

Firm appoints first chief marketing officer to drive growth strategy

NEWS
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A seemingly dry procedural update may prove potent. In his latest 'Civil way' column for NLJ this week, Stephen Gold explains that new CPR 31.12A—part of the 193rd update—fills a ‘lacuna’ exposed in McLaren Indy v Alpa Racing
NLJ this week: Court of Appeals wrestles with Mazur fallout
The long-running Mazur saga edged towards its finale as the Court of Appeal heard arguments on whether non-solicitors can ‘conduct litigation’. Writing in NLJ this week, Professor Dominic Regan of City Law School reports from a packed courtroom where 16 wigs watched Nick Bacon KC argue that Mr Justice Sheldon had failed to distinguish between ‘tasks and responsibilities’
NLJ this week: Appeal court reins in ‘wrong defendant’ switcheroo

The Court of Appeal has slammed the brakes on claimants trying to swap defendants after limitation has expired. In Adcamp LLP v Office Properties and BDB Pitmans v Lee [2026] EWCA Civ 50, it overturned High Court rulings that had allowed substitutions under s 35(6)(b) of the Limitation Act 1980, reports Sarah Crowther of DAC Beachcroft in this week's NLJ

NLJ this week: Driving test fraudsters steer towards jail
Cheating in driving tests is surging—and courts are responding firmly. Writing in NLJ this week, Neil Parpworth of De Montfort Law School charts a rise in impersonation and tech-assisted fraud, with 2,844 attempts recorded in a year
NLJ this week: Deepfakes demand data law muscle
As AI-generated ‘deepfake’ images proliferate, the law may already have the tools to respond. In NLJ this week, Jon Belcher of Excello Law argues that such images amount to personal data processing under UK GDPR
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