header-logo header-logo

Home Login E-newsletter About us
11 June 2025
Issue: 8120 / Categories: Legal News , Artificial intelligence , Technology , Intellectual property , Media
printer mail-detail

Jordan trademarks AI version of self

© Copyright LexisNexis 2026. All Rights Reserved.
Model Katie Price, formerly known as Jordan, is reported to have become the first British celebrity to trademark her own artificial intelligence (AI) image

Price was given 30 phrases to say so the company, OhChat, could produce a walking, talking 3D version of Jordan.

In March, retailer H&M announced it will use digital clones of models in ads and social media.

Iona Silverman, partner, Freeths, said ‘brands should take care that use of AI twins in social media and advertising doesn’t mislead consumers’, and ensure contracts address how the AI twin is used, by whom, and terms of remuneration.

Issue: 8120 / Categories: Legal News , Artificial intelligence , Technology , Intellectual property , Media
printer mail-details

MOVERS & SHAKERS

Read All
Sponsored by
Haynes Boone—Jeremy Cross

Haynes Boone—Jeremy Cross

Firm strengthens global fund finance practice with London partner hire.

DWF—Stephen Webb

DWF—Stephen Webb

Partner and head of national planning team appointed

mfg Solicitors—Nick Little

mfg Solicitors—Nick Little

Corporate team expands in Birmingham with partner hire

NEWS
Read All
NLJ this week: When post-breach events rewrite damages claims
Contract damages are usually assessed at the date of breach—but not always. Writing in NLJ this week, Ian Gascoigne, knowledge lawyer at LexisNexis, examines the growing body of cases where courts have allowed later events to reshape compensation
NLJ this week: Supreme Court redraws unfair prejudice rules
The Supreme Court has restored ‘doctrinal coherence’ to unfair prejudice litigation, writes Natalie Quinlivan, partner at Fieldfisher LLP, in this week' NLJ
NLJ this week: ‘Joe Donor’ ruling exposes dangers of unregulated conception
The High Court’s refusal to recognise a prolific sperm donor as a child’s legal parent has highlighted the risks of informal conception arrangements, according to Liam Hurren, associate at Kingsley Napley, in NLJ this week
NLJ this week: CILEX warns Mazur ruling must spark reform
The Court of Appeal’s decision in Mazur may have settled questions around litigation supervision, but the profession should not simply ‘move on’, argues Jennifer Coupland, CEO of CILEX, in this week's NLJ
NLJ this week: Conditional job offers carry hidden risks for employers
A simple phrase like ‘subject to references’ may not protect employers as much as they think. Writing in NLJ this week, Ian Smith, barrister and emeritus professor of employment law at UEA, analyses recent employment cases showing how conditional job offers can still create binding contracts
Copyright © 2026 LexisNexis
back-to-top-scroll