Model Katie Price, formerly known as Jordan, is reported to have become the first British celebrity to trademark her own artificial intelligence (AI) image
Price was given 30 phrases to say so the company, OhChat, could produce a walking, talking 3D version of Jordan.
In March, retailer H&M announced it will use digital clones of models in ads and social media.
Iona Silverman, partner, Freeths, said ‘brands should take care that use of AI twins in social media and advertising doesn’t mislead consumers’, and ensure contracts address how the AI twin is used, by whom, and terms of remuneration.
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