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Jordan trademarks AI version of self

11 June 2025
Issue: 8120 / Categories: Legal News , Artificial intelligence , Technology , Intellectual property , Media
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Model Katie Price, formerly known as Jordan, is reported to have become the first British celebrity to trademark her own artificial intelligence (AI) image

Price was given 30 phrases to say so the company, OhChat, could produce a walking, talking 3D version of Jordan.

In March, retailer H&M announced it will use digital clones of models in ads and social media.

Iona Silverman, partner, Freeths, said ‘brands should take care that use of AI twins in social media and advertising doesn’t mislead consumers’, and ensure contracts address how the AI twin is used, by whom, and terms of remuneration.

MOVERS & SHAKERS

DWF—19 appointments

DWF—19 appointments

Belfast team bolstered by three senior hires and 16 further appointments

Cadwalader—Andro Atlaga

Cadwalader—Andro Atlaga

Firm strengthens leveraged finance team with London partner hire

Knights—Ella Dodgson & Rebecca Laffan

Knights—Ella Dodgson & Rebecca Laffan

Double hire marks launch of family team in Leeds

NEWS
Charles Pigott of Mills & Reeve reports on Haynes v Thomson, the first judicial application of the Supreme Court’s For Women Scotland ruling in a discrimination claim, in this week's NLJ
Charlie Mercer and Astrid Gillam of Stewarts crunch the numbers on civil fraud claims in the English courts, in this week's NLJ. New data shows civil fraud claims rising steadily since 2014, with the King’s Bench Division overtaking the Commercial Court as the forum of choice for lower-value disputes
The Supreme Court issued a landmark judgment in July that overturned the convictions of Tom Hayes and Carlo Palombo, once poster boys of the Libor and Euribor scandal. In NLJ this week, Neil Swift of Peters & Peters considers what the ruling means for financial law enforcement
Small law firms want to embrace technology but feel lost in a maze of jargon, costs and compliance fears, writes Aisling O’Connell of the Solicitors Regulation Authority in this week's NLJ
Artificial intelligence may be revolutionising the law, but its misuse could wreck cases and careers, warns Clare Arthurs of Penningtons Manches Cooper in this week's NLJ
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