A former marketing director at a south-east law firm, Clare Fanner, has launched the Law Firm Marketing Club, which offers help and advice to UK lawyers wishing to increase their firm’s client base and marketing know-how.
Formerly the marketing director for Moore Blatch (now Moore Barlow) and Trethowans, Clare is also a Fellow of the Chartered Institute of Marketing and previous founder of LegalCX.
The Law Firm Marketing Club is a resource and research initiative, supported by a network of experts, which aims to help lawyers through the use of tools, research, insights, articles, webinars, polls and collaboration groups to attract more business, increase clients and income, and produce happier clients, as well as saving time and money and expanding marketing knowledge.
The launch follows the establishment of Clare’s marketing business, Find Get Grow, in 2016.
Clare said: ‘Having previously been a marketing director for regional law firms, I spent a lot of time looking for specialists that really understood the sector and the unique challenges faced by law firms and law firm marketers. The marketing club aims to provide invaluable resources, research and insights to lawyers and is a game-changer for firms serious about getting more clients and saving time and money. Whether you are a small law firm with limited marketing resources, or a larger firm with a marketing and BD team, and looking for specialist support we can help.’
